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The Increasing Importance of B.I. in Sports and Entertainment

Posted by Daniel Oyston On February 15, 2019

Sponsorship reporting is nothing new. It has been around since the dawn of sponsorship itself, however, as we know (and have spoken about in this blog before), it has become a lot more purposeful[...]

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The Common Philosophies Which Align Sponsorship and Fundraising for Sport

Posted by Daniel Oyston On September 25, 2018

I am a life-long sports administrator; having worked in sports marketing and sponsorship for more than 20 years. The skills I have developed through that period are sometimes unique to sport and[...]

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Recipe - 5 Key Ingredients for Fantastic Hospitality

Posted by Daniel Oyston On January 31, 2018

Corporate hospitality, no matter which side of the coin you sit on (rights holder or brand), can be a fantastic opportunity to generate business, network, learn from like-minded individuals or[...]

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Sponsorship Reporting in a Bad Year – How to Tell a Good Story in Hard Times

Posted by SponServe On January 17, 2018

When I was a sponsorship manager, sometimes I would sit at my desk ready to prepare our recap documents for our sponsors, who had just endured, with me and my organisation, a series of poor[...]

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Why you should utilise brand ambassadors and 4 steps to doing it well

Posted by SponServe On August 22, 2017

Brand ambassador, player appearance, behind the scene’s access…whatever you want to call it, can be such an invaluable benefit or ‘string in your bow’ for both a rights holder or brand. Only if[...]

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The key question I wished I asked sponsors … but never did.

Posted by SponServe On July 25, 2017

Having worked as a right’s holder for more than five years, I had my fair share of different commercial partners with wide ranging communication styles and expectations. Now that I sit in a[...]

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Sponsorship Sales – How to Get a Decision

Posted by SponServe On June 27, 2017

I love selling because there are so many little things you need to work through and be nimble with but there is also a solid process that needs to be mixed with thinking on your feet. All of that[...]

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How To Use Sponsorship Benefits Wisely

Posted by SponServe On August 15, 2016

Wisely offering the right sponsorship benefits to your partners helps ensure that everyone receives what they are looking for out of the relationship.

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Three Ways to Value Sponsorship Assets

Posted by SponServe On August 02, 2016

One of the biggest breakthrough’s in sponsorship management, over the past 20 years, has been sponsorship valuation tools – the ability to validate a brand’s spend on a rights holder in a widely[...]

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