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Three Takeaways from Sports Business Journal’s Sports Marketing Symposium 2019

Posted by Derek Stanek On December 03, 2019

Right from the opening remarks on understanding Gen Z content consumption, this year's Sports Business Journal’s Sports Marketing Symposium provided some excellent insight into some of the current[...]

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Stubhub, Viagogo, and an Interactive Look at Live Event Experiences

Posted by Jordan Rutner On November 26, 2019

Yesterday it was announced that eBay has agreed to sell online ticketing platform StubHub to European rival, Viagogo, for about $4 billion in an all-cash deal. Once finalized, the sale will[...]

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Leaders Week London 2019: Data Continues to Dominate

Posted by Mark Thompson On November 15, 2019

Last month, KORE attended and presented at Leaders Week London 2019, hosted at Twickenham Stadium and once again, Leaders delivered on another great event.

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If I Only Knew Then What I Know Now: Career Advice in Sports Business Intelligence

Posted by Kelly Veilleux On October 31, 2019

If you’ve ever listened to KORE Software’s Inside Sports Business Intelligence podcast, you’ve probably heard Russell Scibetti ask “If you could go back and give yourself one piece of advice early[...]

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Sponsorship Measurement and Reporting – The Fan Data Way

Posted by Mark Thompson On September 25, 2019

Sponsorship measurement is not something new. It has been part of the industry for years and led by pioneers such as Repucom, Kantar, and a number of larger agencies, all trying to find ways of[...]

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Is Sponsorship Keeping Up With Award Winning Trends?

Posted by Daniel Oyston On July 31, 2019

Like most of my generation, the first thing I usually do in the morning is roll over, reach for my phone, and mindlessly scroll through the social feeds - Facebook, Instagram, LinkedIn, etc. As I[...]

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4 Things Brands Want You to Know About Sponsorship Activations

Posted by Daniel Oyston On May 07, 2019

Have you ever been planning out an activation and thought “Would have loved to have known that earlier”?

 

Chances are you just said "Yes" and had a little chuckle to yourself. You’re not alone.

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Where should the money go; in the sponsorship deal or in the leverage?

Posted by Daniel Oyston On March 13, 2019

“Do we need to spend over-and-above our sponsorship fee to maximise the deal’s return?”

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5 Trends in Sponsorship That We’re Not Talking About

Posted by Daniel Oyston On January 16, 2019

Over the next few months, we’re going to begin seeing a range of Trends in Sponsorship reports bouncing around. For the most part, these are great if we pay attention to what is being said and[...]

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