New York
+1 (212) 858-9700
London
+44 (203) 734-1378

4 Things Brands Want You to Know About Sponsorship Activations

Posted by Daniel Oyston On May 07, 2019

Have you ever been planning out an activation and thought “Would have loved to have known that earlier”?

 

Chances are you just said "Yes" and had a little chuckle to yourself. You’re not alone.

Read More

Where should the money go; in the sponsorship deal or in the leverage?

Posted by Daniel Oyston On March 13, 2019

“Do we need to spend over-and-above our sponsorship fee to maximise the deal’s return?”

Read More

5 Trends in Sponsorship That We’re Not Talking About

Posted by Daniel Oyston On January 16, 2019

Over the next few months, we’re going to begin seeing a range of Trends in Sponsorship reports bouncing around. For the most part, these are great if we pay attention to what is being said and[...]

Read More

4 Lessons For Brands When Negotiating Sport Sponsorships

Posted by Daniel Oyston On August 29, 2018

Thinking about dipping your toe in the water of a sports-based sponsorship? Or maybe your entire leg? Or perhaps you’re already so up to your neck in a sponsorship that you’re almost part of the[...]

Read More

Why You Should Focus on Sponsorship Measurement Accountability

Posted by Daniel Oyston On July 31, 2018

I read a report last week which was released by the Association of National Advertisers and the Marketing Accountability Standards Board titled Improving Sponsorship Accountability Metrics.

Based[...]

Read More

The Sponsorship Landscape - Understanding 3rd party Influencers is Vital to Success

Posted by Daniel Oyston On February 14, 2018

From the outside, the sponsorship landscape looks pretty simple: There are rights holders (those looking for sponsors) and there are brands (those looking to sponsor). Rights holders reach out to[...]

Read More

Sponsorship Reporting in a Bad Year – How to Tell a Good Story in Hard Times

Posted by SponServe On January 17, 2018

When I was a sponsorship manager, sometimes I would sit at my desk ready to prepare our recap documents for our sponsors, who had just endured, with me and my organisation, a series of poor[...]

Read More

The Impact on Sponsorship of Live Sport Gaining Traction on OTT and Social Media

Posted by SponServe On November 14, 2017

The emergence of OTT platforms and the entry of social media streaming for live sport is an exciting technological evolution for sporting teams, governing bodies, fans, spectators and most[...]

Read More

Understanding Your Data in Sponsorship – The Importance of Consistent Measurement

Posted by SponServe On June 14, 2017

Data and measurement is not new to sponsorship. In fact, the values given to assets in terms of ‘media valuation’ has become the most important currency in sponsorship measurement around the[...]

Read More
Page 1 of 1
1

Subscribe to Email Updates