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5 Takeaways From BOSS 2019

Posted by Sam Irvine On April 10, 2019

Recently, I was lucky enough to attend the Business of Sport Summit (BOSS) in Sydney Australia which included the privilege of sitting on a panel to discuss fan engagement with some industry[...]

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The next generation of sponsorship deals

Posted by Daniel Oyston On December 16, 2018

How we buy and sell sponsorship is changing and we’ve been talking about it for a while now.

What we’ve haven’t spent a lot of time on is what the financial aspect of these deals will start to[...]

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Dissecting Keys Points From PwC’s 2018 Sports Survey

Posted by Daniel Oyston On October 25, 2018

Like many around the world, when I started to see PwC's 2018 Sports Survey across my LinkedIn feed, I followed the prompts and downloaded it to take a look. In its third edition, PwC’s Sports[...]

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FIFA World Cup 2018 – How Budweiser Overcame The Bleak Commercial Opportunities That existed in Russia

Posted by Daniel Oyston On July 04, 2018

It’s June/July 2018 and the world is going Football (Soccer for some of my Australian counterparts) mad about the FIFA World Cup in Russia. There has been a heap written and said about how[...]

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Five Things I've Learned From The Big Bash League

Posted by SponServe On January 03, 2018

Unless you have been living under a rock for the past month, in Australia at least, you will have heard about the Big Bash League. Australia’s premier T20 Cricket Competition has taken off like a[...]

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The Impact on Sponsorship of Live Sport Gaining Traction on OTT and Social Media

Posted by SponServe On November 14, 2017

The emergence of OTT platforms and the entry of social media streaming for live sport is an exciting technological evolution for sporting teams, governing bodies, fans, spectators and most[...]

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5 Things I Took Away From Sponsorship Summit - NZ

Posted by SponServe On November 01, 2017

Summit, Conference, Convention … whatever label we give them, these types of events can provide us with a really rewarding experience. Last week, I was lucky enough to attend the Sponsorship[...]

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The Changing Skills Needed from Sponsorship Professionals and the Make-up of Teams

Posted by SponServe On September 19, 2017

I am biased when I say this, however, something I have always said is that I see sponsorship professionals as the most dynamic, multi-purpose, people within any organisation. Why?

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