All of the sudden, in 2019, we had more ways than ever before to consume our sports and entertainment content.
The Changing Face Of Broadcast And What This Means For Broadcast Partnerships
Australia Sports Tech Conference 2019: Fan Engagement is Alive and Flourishing
This August I was lucky enough to attend and co-present at the Australia Sports Tech Conference in Melbourne. It was an outstanding event, bringing together a variety of stakeholders from sport[...]
The Sales Slice and Dice: 3 Ways to Improve Your Lead List Through Segmentation
For sports business professionals, nothing quite compares to the energy behind the scenes leading up to a new banner year. With the start of the season approaching for the NFL, NBA, and NHL, sales[...]
Airline Sponsorships – Surely, They do More Than Just Football?
With my eyes glued to the end of the European football season (English Premier League and the Champions League/Europa League), it was impossible not to notice the role that international airlines[...]
5 Takeaways From BOSS 2019
Recently, I was lucky enough to attend the Business of Sport Summit (BOSS) in Sydney Australia which included the privilege of sitting on a panel to discuss fan engagement with some industry[...]
The next generation of sponsorship deals
How we buy and sell sponsorship is changing and we’ve been talking about it for a while now.
What we’ve haven’t spent a lot of time on is what the financial aspect of these deals will start to[...]
Dissecting Keys Points From PwC’s 2018 Sports Survey
Like many around the world, when I started to see PwC's 2018 Sports Survey across my LinkedIn feed, I followed the prompts and downloaded it to take a look. In its third edition, PwC’s Sports[...]
FIFA World Cup 2018 – How Budweiser Overcame The Bleak Commercial Opportunities That existed in Russia
It’s June/July 2018 and the world is going Football (Soccer for some of my Australian counterparts) mad about the FIFA World Cup in Russia. There has been a heap written and said about how[...]
Five Things I've Learned From The Big Bash League
Unless you have been living under a rock for the past month, in Australia at least, you will have heard about the Big Bash League. Australia’s premier T20 Cricket Competition has taken off like a[...]