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5 Takeaways From BOSS 2019

Posted by Sam Irvine On April 10, 2019

Recently, I was lucky enough to attend the Business of Sport Summit (BOSS) in Sydney Australia which included the privilege of sitting on a panel to discuss fan engagement with some industry[...]

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The next generation of sponsorship deals

Posted by Daniel Oyston On December 16, 2018

How we buy and sell sponsorship is changing and we’ve been talking about it for a while now.

What we’ve haven’t spent a lot of time on is what the financial aspect of these deals will start to[...]

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How to Handle a Sponsorship Break-up

Posted by Daniel Oyston On November 20, 2018

For various reasons, commercial partnerships end from time to time. What happens, however, when a break-up occurs mid-season or you are notified with a full year to go that a sponsor won’t be[...]

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Dissecting Keys Points From PwC’s 2018 Sports Survey

Posted by Daniel Oyston On October 25, 2018

Like many around the world, when I started to see PwC's 2018 Sports Survey across my LinkedIn feed, I followed the prompts and downloaded it to take a look. In its third edition, PwC’s Sports[...]

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4 Lessons For Brands When Negotiating Sport Sponsorships

Posted by Daniel Oyston On August 29, 2018

Thinking about dipping your toe in the water of a sports-based sponsorship? Or maybe your entire leg? Or perhaps you’re already so up to your neck in a sponsorship that you’re almost part of the[...]

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Why You Should Focus on Sponsorship Measurement Accountability

Posted by Daniel Oyston On July 31, 2018

I read a report last week which was released by the Association of National Advertisers and the Marketing Accountability Standards Board titled Improving Sponsorship Accountability Metrics.

Based[...]

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The Keys To Using Talent in Sponsorship

Posted by Daniel Oyston On April 10, 2018

I was lucky enough to be invited to a lunch by our friends at Sports Recruitment International recently. It was a round table discussion of 20 CEOs within the sports industry on the business of[...]

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Dear Sam, this is why sponsorship and memberships are a marriage made in heaven

Posted by Daniel Oyston On March 14, 2018

In this ongoing series, Sam Irvine, SponServe’s Territory Manager, Australia and New Zealand, ponders his past life as a commercial manager at a rights holder and what he wishes he knew. Then, he[...]

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The Sponsorship Landscape - Understanding 3rd party Influencers is Vital to Success

Posted by Daniel Oyston On February 14, 2018

From the outside, the sponsorship landscape looks pretty simple: There are rights holders (those looking for sponsors) and there are brands (those looking to sponsor). Rights holders reach out to[...]

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