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The Shift in Sponsorship Assets

Posted by Daniel Collier-Hill On March 03, 2021

As a new year begins, major changes are happening within sponsorship deals and the teams who manage them. One of the most in-demand skills is product development—new assets and offerings are[...]

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Unlocking Sponsorship Data And Beginning To Use It More

Posted by Daniel Collier-Hill On November 13, 2020

Heads up, I’ve stolen some key themes from KORE's whitepaper, Data Warehousing and Analytics, that is largely geared towards rights holders. With so much planning and strategy reviews taking[...]

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3 Things That Will Provide Both Short and Long-term Benefits to Sponsorship Managers

Posted by Daniel Collier-Hill On October 15, 2020

We have had some fairly significant shifts in the way we manage sponsorship, operationally speaking.

We have had to answer progress and performance-related questions like never before. We have had[...]

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Hacking Sponsorship: Part Three - Perceived Value and Audience Segmentation

Posted by Daniel Collier-Hill On September 17, 2020

So far in our Hacking Sponsorship series, we have unpacked, in part one, Strategy and Headcount, and in part two, Asset Management and Creative, and whilst each have an important role in[...]

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Opening Back Up: Dealing with Post-Pandemic F&B Variability

Posted by Noelle Fanella On August 21, 2020

After coming to a screeching halt back in March, the sports and live events industry is slowly coming back to life; Hard Rock Stadium and other venues are hosting socially distanced events like [...]

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Hacking Sponsorship: Part Two – After the Chaos

Posted by Daniel Collier-Hill On August 20, 2020

Picking up where we left off with Part One – Planning for the Return, I wanted to continue taking a look at what some of the industry’s best are doing across various functions.

 

This month we are[...]

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Hacking Sponsorship: Part One - Planning for the Return

Posted by Daniel Collier-Hill On July 26, 2020

We briefly touched on it in the last episode of the Inside Sponsorship podcast, however, there is going to come a point whereby strategy and planning needs to be allowed to pivot back to normal  -[...]

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Airline Sponsorships – Surely, They do More Than Just Football?

Posted by Sam Irvine On July 03, 2019

With my eyes glued to the end of the European football season (English Premier League and the Champions League/Europa League), it was impossible not to notice the role that international airlines[...]

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