The Fall sports calendar is as loaded as an Idaho potato at a Vandals tailgate. College football and the NFL are back, the NBA and NHL begin their pre-season schedule, and MLB gears up for the[...]
This summer's Tokyo 2020 Olympic Games will surely be historic. Since the inception of the Modern Olympics in 1896, the Games have been cancelled only three times, all due to war: once during[...]
Brands enter into multiple sponsorship deals because they want to increase brand awareness (among other objectives) across different audiences at different events. But the return on these[...]
From the outside, the sponsorship landscape looks pretty simple: There are rights holders (those looking for sponsors) and there are brands (those looking to sponsor). Rights holders reach out to[...]
I am biased when I say this, however, something I have always said is that I see sponsorship professionals as the most dynamic, multi-purpose, people within any organisation. Why?
“Sponsorship recruitment? So what I do for all my new staff, to help them settle in, is to make them write out all the benefits for a sponsor 5 times, because writing something down is the only[...]
Recruitment in any industry is tough, but in a relationship business like sponsorship - it is critical. But what do you look for in a candidate? Here are three ‘must have’ qualities to look for[...]