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QSR Partnerships In Sports

Posted by Jordan Rutner On September 20, 2021

The Fall sports calendar is as loaded as an Idaho potato at a Vandals tailgate. College football and the NFL are back, the NBA and NHL begin their pre-season schedule, and MLB gears up for the[...]

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Tokyo 2020 in 2021: Broadcast and Sponsorship Breakdown

Posted by Jordan Rutner On July 21, 2021

This summer's Tokyo 2020 Olympic Games will surely be historic. Since the inception of the Modern Olympics in 1896, the Games have been cancelled only three times, all due to war: once during[...]

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Deal Scoring - Comparing Investments Across Markets

Posted by Jordan Rutner On June 22, 2021

Brands enter into multiple sponsorship deals because they want to increase brand awareness (among other objectives) across different audiences at different events. But the return on these[...]

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Building a Sustainable Sponsorship Department

Posted by Dan Smith & Jordan Rutner On May 18, 2021

Throughout a business' lifecycle, there come times when the company needs to experiment and creatively change their practices and structure. Sports and entertainment companies are no exception,[...]

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The Sponsorship Landscape - Understanding 3rd party Influencers is Vital to Success

Posted by Daniel Oyston On February 14, 2018

From the outside, the sponsorship landscape looks pretty simple: There are rights holders (those looking for sponsors) and there are brands (those looking to sponsor). Rights holders reach out to[...]

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The Changing Skills Needed from Sponsorship Professionals and the Make-up of Teams

Posted by SponServe On September 19, 2017

I am biased when I say this, however, something I have always said is that I see sponsorship professionals as the most dynamic, multi-purpose, people within any organisation. Why?

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Sponsorship Recruitment – 5 Tips To Finding The Right Staff

Posted by SponServe On April 11, 2016

“Sponsorship recruitment? So what I do for all my new staff, to help them settle in, is to make them write out all the benefits for a sponsor 5 times, because writing something down is the only[...]

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The 3 Must Have Skills To Look For When Recruiting Sponsorship Staff

Posted by SponServe On September 09, 2015

Recruitment in any industry is tough, but in a relationship business like sponsorship - it is critical. But what do you look for in a candidate?  Here are three ‘must have’ qualities to look for[...]

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