As more people—especially youth and young adults— shift their habits away from traditional media, it's becoming harder for brands to reach these fragmented audiences. By their very nature, Esports[...]
Esports Athletes: The Next College Superstars
On
October
14,
2020
Esports in higher education In 2017, 57.6 million unique viewers watched the professional esports League of Legends (LoL) championship match online. That number almost matches the viewership for[...]
