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Name, Image, Likeness: New NCAA Rules Are On the Way

Posted by Noelle Fanella On June 04, 2021

How companies, athletic departments, and athletes are getting ready to take advantage of the new rules. 

 

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Cashing in on the Sponsorship Potential of NFTs

Posted by Noelle Fanella On March 04, 2021

 

Memorabilia Is Going Digital on the Blockchain

 

NFTs—non-fungible tokens—provide a way to create digital scarcity and verifiable ownership. Fans can buy and sell digital collectibles like art[...]

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Key Takeaways: Unlocking a Data-Rich Landscape

Posted by Daniel Oyston On December 23, 2020

Like many events, the Sports Tech World Series conference in Australia went virtual this year. KORE's Cliff Unger (SVP of Worldwide Sales) and Marc Roots (Chief Product Officer) shared their[...]

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How the Brooklyn Nets Are Turning Sponsorships Into Partnerships

Posted by Jordan Rutner On December 15, 2020

The Brooklyn Nets recently announced one of the NBA's most unique sponsorship deals. Starting in the 2020-2021 season, Motorola will bring their iconic “batwing” logo to the Nets’ jerseys.[...]

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Pick a Seat, but Not Any Seat—Tips for Limited Capacity Ticketing

Posted by Noelle Fanella and Jordan Wetherbee On December 07, 2020

It's exciting that a few different COVID-19 vaccines are nearing approval, but it will take time to distribute them and gradually build herd immunity. Many sports teams are therefore planning to[...]

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6 Reasons Brands Are Attracted To Sponsoring Esports

Posted by Daniel Oyston On November 30, 2020

As more people—especially youth and young adults— shift their habits away from traditional media, it's becoming harder for brands to reach these fragmented audiences. By their very nature, Esports[...]

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A Master Balance: Tradition x Technology

Posted by Jordan Rutner On November 19, 2020

After a seven-month delay, and zero egg salad sandwiches consumed by fans this year, we can finally crown our 2020 Masters Champion, Dustin Johnson. Scoring a record-setting -20 at Augusta[...]

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Esports Athletes: The Next College Superstars

Posted by Noelle Fanella On October 14, 2020

Esports in higher education In 2017, 57.6 million unique viewers watched the professional esports League of Legends (LoL) championship match online. That number almost matches the viewership for[...]

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Digital Marketing Insights from The Business of Sports in China

Posted by Matt Sebal On October 21, 2019

Last month, KORE's Chairman Matt Sebal was invited to participate in

a conference in Shanghai on "The Business of Sports in China: Score and Change" hosted by The European Union Chamber of[...]

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