New York
+1 (212) 858-9700
London
+44 (203) 734-1378

A Master Balance: Tradition x Technology

Posted by Jordan Rutner On November 19, 2020

After a seven-month delay, and zero egg salad sandwiches consumed by fans this year, we can finally crown our 2020 Masters Champion, Dustin Johnson. Scoring a record-setting -20 at Augusta[...]

Read More

Esports Athletes: The Next College Superstars

Posted by Noelle Fanella On October 14, 2020

Esports in higher education In 2017, 57.6 million unique viewers watched the professional esports League of Legends (LoL) championship match online. That number almost matches the viewership for[...]

Read More

Digital Marketing Insights from The Business of Sports in China

Posted by Matt Sebal On October 21, 2019

Last month, KORE's Chairman Matt Sebal was invited to participate in

a conference in Shanghai on "The Business of Sports in China: Score and Change" hosted by The European Union Chamber of[...]

Read More

Is Sponsorship worth it if we don’t need the branding play?

Posted by Daniel Oyston On August 28, 2019

Sponsorship, as a part of broader marketing strategy, is becoming increasingly effective as a method of reaching specific and targeted audiences than ever before.

 

As a function, it provides[...]

Read More

Trends and Insights from SEAT 2019

Posted by Russell Scibetti On July 24, 2019

Last week I had the chance to attend my 9th SEAT Conference (or 11th, if you count the 2 I attended in London). KORE has been the lead sponsor for the Data, BI, and CRM track at SEAT since 2015[...]

Read More

Airline Sponsorships – Surely, They do More Than Just Football?

Posted by Sam Irvine On July 03, 2019

With my eyes glued to the end of the European football season (English Premier League and the Champions League/Europa League), it was impossible not to notice the role that international airlines[...]

Read More

5 Takeaways From BOSS 2019

Posted by Sam Irvine On April 10, 2019

Recently, I was lucky enough to attend the Business of Sport Summit (BOSS) in Sydney Australia which included the privilege of sitting on a panel to discuss fan engagement with some industry[...]

Read More

Getting WISE with Analytics and Digital Marketing

Posted by Erick Estrada On March 11, 2019

On February 28th, the Boston chapter of WISE (Women in Sports and Entertainment) and KORE Software hosted a panel on digital marketing and analytics. It was a wide-ranging discussion that touched[...]

Read More

The next generation of sponsorship deals

Posted by Daniel Oyston On December 16, 2018

How we buy and sell sponsorship is changing and we’ve been talking about it for a while now.

What we’ve haven’t spent a lot of time on is what the financial aspect of these deals will start to[...]

Read More
Page 1 of 3
1 2 3

Subscribe to Email Updates

Lists by Topic

Posts by Topic

see all