When an organization first begins investing in sponsorships, it will most likely track the details in a spreadsheet. It's a ubiquitous and easy way to get started, but it doesn't take long to[...]
Leading sports and entertainment analytics company, KORE Software, appoints long-serving industry executive to lead commercial strategy in EMEA.
Heads up, I’ve stolen some key themes from KORE's whitepaper, Data Warehousing and Analytics, that is largely geared towards rights holders. With so much planning and strategy reviews taking[...]
We briefly touched on it in the last episode of the Inside Sponsorship podcast, however, there is going to come a point whereby strategy and planning needs to be allowed to pivot back to normal -[...]
As a life-long Rugby fan, I watched on eagerly this year as Pro14 Rugby (who are also a great client of us here at KORE) expanded their competition into South Africa.
Right from the opening remarks on understanding Gen Z content consumption, this year's Sports Business Journal’s Sports Marketing Symposium provided some excellent insight into some of the current[...]