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Trending in Intercollegiate Athletics: Takeaways from the SBJ Intercollegiate Athletics Forum 2019

Posted by Jordan Rutner On December 23, 2019

Leading up to the annual NCAA awards ceremonies and ensuing college football bowl games, Sports Business Journal hosted their annual Intercollegiate Athletics Forum (IAF) in New York City. With [...]

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Expanding Competition Geographies and How Sponsorship Needs to be Approached

Posted by Mark Thompson On December 11, 2019

As a life-long Rugby fan, I watched on eagerly this year as Pro14 Rugby (who are also a great client of us here at KORE) expanded their competition into South Africa.

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Three Takeaways from Sports Business Journal’s Sports Marketing Symposium 2019

Posted by Derek Stanek On December 03, 2019

Right from the opening remarks on understanding Gen Z content consumption, this year's Sports Business Journal’s Sports Marketing Symposium provided some excellent insight into some of the current[...]

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Stubhub, Viagogo, and an Interactive Look at Live Event Experiences

Posted by Jordan Rutner On November 26, 2019

Yesterday it was announced that eBay has agreed to sell online ticketing platform StubHub to European rival, Viagogo, for about $4 billion in an all-cash deal. Once finalized, the sale will[...]

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Leaders Week London 2019: Data Continues to Dominate

Posted by Mark Thompson On November 15, 2019

Last month, KORE attended and presented at Leaders Week London 2019, hosted at Twickenham Stadium and once again, Leaders delivered on another great event.

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If I Only Knew Then What I Know Now: Career Advice in Sports Business Intelligence

Posted by Kelly Veilleux On October 31, 2019

If you’ve ever listened to KORE Software’s Inside Sports Business Intelligence podcast, you’ve probably heard Russell Scibetti ask “If you could go back and give yourself one piece of advice early[...]

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Sponsorship Measurement and Reporting – The Fan Data Way

Posted by Mark Thompson On September 25, 2019

Sponsorship measurement is not something new. It has been part of the industry for years and led by pioneers such as Repucom, Kantar, and a number of larger agencies, all trying to find ways of[...]

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Six Sponsorship Activation Lessons from The Northern Trust

Posted by Russell Scibetti On August 14, 2019

This past weekend I had the chance to attend The Northern Trust PGA TOUR event in Jersey City, and as I am prone to do, I couldn't help keeping track of the sponsor activations taking place. Some[...]

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Strategic Activation at the NFL Draft Experience

Posted by Russell Scibetti On April 29, 2019

Last week I had the chance to be in Nashville attending the SponsorshipX conference leading up to the 2019 NFL Draft. On the Thursday afternoon during our lunch break, I took a walk around the NFL[...]

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