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3 Things That Will Provide Both Short and Long-term Benefits to Sponsorship Managers

Posted by Daniel Collier-Hill On October 15, 2020

We have had some fairly significant shifts in the way we manage sponsorship, operationally speaking.

We have had to answer progress and performance-related questions like never before. We have had[...]

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Hacking Sponsorship: Part Three - Perceived Value and Audience Segmentation

Posted by Daniel Collier-Hill On September 17, 2020

So far in our Hacking Sponsorship series, we have unpacked, in part one, Strategy and Headcount, and in part two, Asset Management and Creative, and whilst each have an important role in[...]

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Opening Back Up: Dealing with Post-Pandemic F&B Variability

Posted by Noelle Fanella On August 21, 2020

After coming to a screeching halt back in March, the sports and live events industry is slowly coming back to life; Hard Rock Stadium and other venues are hosting socially distanced events like [...]

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Hacking Sponsorship: Part Two – After the Chaos

Posted by Daniel Collier-Hill On August 20, 2020

Picking up where we left off with Part One – Planning for the Return, I wanted to continue taking a look at what some of the industry’s best are doing across various functions.

 

This month we are[...]

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Managing Changes to Corporate Partnership Data

Posted by Reggie Gossett On August 12, 2020

Did you know that data loss costs small businesses about $75 billion per year in down time?

We most often think of data loss in the form of an external data breach or cyber attack, however, you[...]

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Hacking Sponsorship: Part One - Planning for the Return

Posted by Daniel Collier-Hill On July 26, 2020

We briefly touched on it in the last episode of the Inside Sponsorship podcast, however, there is going to come a point whereby strategy and planning needs to be allowed to pivot back to normal  -[...]

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Betting on Sports' Return

Posted by Jordan Rutner On June 30, 2020

This past May, the NFL opened the opportunity for betting companies to sponsor and partner with football teams. Casino partners have been allowed since late 2018 but this is the first official[...]

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A Look At Current International Sponsorship Trends

Posted by Daniel Collier-Hill On June 24, 2020

As the world continues to come to grips with its new-normal, the sponsorship world is consequently experiencing side effects of new social norms, new engagement activities, and a new appreciation[...]

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What to Consider When Returning to Sell Sponsorship

Posted by Daniel Collier-Hill On June 02, 2020

Over the past few days, we have started to see sponsorship deals happening again.

 

Beşiktaş and Beko. Pringles and ESL. J-League and Meiji Yasuda Life Insurance. South Sydney Rabbitohs and[...]

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