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Deal Scoring - Comparing Investments Across Markets

Posted by Jordan Rutner On June 22, 2021

Brands enter into multiple sponsorship deals because they want to increase brand awareness (among other objectives) across different audiences at different events. But the return on these[...]

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From Spreadsheets to Systems

Posted by Mark Cornish On June 02, 2021

When an organization first begins investing in sponsorships, it will most likely track the details in a spreadsheet. It's a ubiquitous and easy way to get started, but it doesn't take long to[...]

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Building a Sustainable Sponsorship Department

Posted by Dan Smith & Jordan Rutner On May 18, 2021

Throughout a business' lifecycle, there come times when the company needs to experiment and creatively change their practices and structure. Sports and entertainment companies are no exception,[...]

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Key Takeaways: Generating Partnership ROI in a Post-Pandemic World

Posted by Leonella Baudino On March 30, 2021

Last week, our panel at SportTechie's State of the Industry shared how they are generating partnership ROI with flexible asset mixes, real-time measurement, and reporting.

 

Flexible Asset Mixes[...]

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Visualizing Sponsorship Assets Across Collegiate Programs

Posted by Jordan Rutner On March 19, 2021

Enter the third week of March, best known for trading an hour of sleep for some extra daylight, St. Patrick’s Day, and—of course—college basketball. If you flipped through any sports channels over[...]

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Show Me the (Digital) Money!

Posted by Jordan Rutner On February 05, 2021

The NFL's Big Game is always a leader in combining entertainment and technology. This weekend we will all experience a more virtual and futuristic feel, for those in attendance and watching[...]

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How the Brooklyn Nets Are Turning Sponsorships Into Partnerships

Posted by Jordan Rutner On December 15, 2020

The Brooklyn Nets recently announced one of the NBA's most unique sponsorship deals. Starting in the 2020-2021 season, Motorola will bring their iconic “batwing” logo to the Nets’ jerseys.[...]

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Pick a Seat, but Not Any Seat—Tips for Limited Capacity Ticketing

Posted by Noelle Fanella and Jordan Wetherbee On December 07, 2020

It's exciting that a few different COVID-19 vaccines are nearing approval, but it will take time to distribute them and gradually build herd immunity. Many sports teams are therefore planning to[...]

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A Master Balance: Tradition x Technology

Posted by Jordan Rutner On November 19, 2020

After a seven-month delay, and zero egg salad sandwiches consumed by fans this year, we can finally crown our 2020 Masters Champion, Dustin Johnson. Scoring a record-setting -20 at Augusta[...]

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