New York
+1 (212) 858-9700
London
+44 (203) 734-1378

Why you should utilise brand ambassadors and 4 steps to doing it well

Posted by SponServe On August 22, 2017

Brand ambassador, player appearance, behind the scene’s access…whatever you want to call it, can be such an invaluable benefit or ‘string in your bow’ for both a rights holder or brand. Only if[...]

Read More

The key question I wished I asked sponsors … but never did.

Posted by SponServe On July 25, 2017

Having worked as a right’s holder for more than five years, I had my fair share of different commercial partners with wide ranging communication styles and expectations. Now that I sit in a[...]

Read More

Successful Sponsorship – What Makes A Good Organisation?

Posted by SponServe On December 16, 2015

So what makes a successful sponsorship organisation? Here are what I believe are the 5 most important elements and some tips for success.

Read More

A New Trend - Sponsor Pre-Servicing

Posted by SponServe On December 01, 2015

Over the past few years I have seen a new trend emerging within sponsorship, particularly from those who I consider market leaders in this space and to who I pay close attention to. It’s called[...]

Read More

How To Leverage Relationships For Sponsorships – Get on Board

Posted by SponServe On November 11, 2015

Sponsorship is a tough business. Brands have never had so many rights holders competing for their sponsorship marketing dollars. Not only does this mean that rights holders have to work harder,[...]

Read More

Why Your Facebook Competitions For Sponsors Suck

Posted by SponServe On November 04, 2015

In marketing, being where your customers are is an important thing. That’s why Facebook is so attractive. Running Facebook competitions is a simple and effective way to deliver value for sponsors.

Read More

Managing Sponsor Records – How I Learned The Hard Way

Posted by SponServe On September 30, 2015

I was in my dream job, sponsors were happy and I was beating targets. For the first time in my career I was due a bonus and was hoping for a pay rise – until my performance review.

Read More

Sponsor Introductions - 3 Mistakes To Avoid

Posted by SponServe On September 16, 2015

Facilitated sponsor introductions are by far the best way to start a relationship with a potential sponsor. Just because you receive a facilitated sponsor introduction, however, you still need to[...]

Read More

How To Approach A New Sponsor – 6 Steps For Face To Face Meetings

Posted by SponServe On August 04, 2015

Each personality type favors different forms of communication. Some excel via the phone, some are great at wording an email and I am sure some simply wish that we could all communicate via smoke[...]

Read More
Page 1 of 2
1 2

Subscribe to Email Updates