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The Increasing Importance of B.I. in Sports and Entertainment

Posted by Daniel Oyston On February 15, 2019

Sponsorship reporting is nothing new. It has been around since the dawn of sponsorship itself, however, as we know (and have spoken about in this blog before), it has become a lot more purposeful[...]

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The Common Philosophies Which Align Sponsorship and Fundraising for Sport

Posted by Daniel Oyston On September 25, 2018

I am a life-long sports administrator; having worked in sports marketing and sponsorship for more than 20 years. The skills I have developed through that period are sometimes unique to sport and[...]

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Why working with your charity partners has become more than just a donation

Posted by Daniel Oyston On May 09, 2018

Charity partnerships used to be symbolized by a special game-day or event where your chosen partner was permitted to walk around with some donation buckets or raffle tickets to sell and spruik[...]

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