Sponsorship has been through a significant shift over the past decade or so. We have seen a drastic change from logo’s, tickets, corporate entertainment, and website ads, as the main assets within[...]
The Evolution of Sponsor Activations And How Businesses Are Changing To Manage Success
Posted by
Daniel Oyston
On
June
05,
2019
The Increasing Importance of B.I. in Sports and Entertainment
Posted by
Daniel Oyston
On
February
15,
2019
Sponsorship reporting is nothing new. It has been around since the dawn of sponsorship itself, however, as we know (and have spoken about in this blog before), it has become a lot more purposeful[...]
The Common Philosophies Which Align Sponsorship and Fundraising for Sport
Posted by
Daniel Oyston
On
September
25,
2018
I am a life-long sports administrator; having worked in sports marketing and sponsorship for more than 20 years. The skills I have developed through that period are sometimes unique to sport and[...]
Why working with your charity partners has become more than just a donation
Posted by
Daniel Oyston
On
May
09,
2018
Charity partnerships used to be symbolized by a special game-day or event where your chosen partner was permitted to walk around with some donation buckets or raffle tickets to sell and spruik[...]