The Fall sports calendar is as loaded as an Idaho potato at a Vandals tailgate. College football and the NFL are back, the NBA and NHL begin their pre-season schedule, and MLB gears up for the[...]
Tokyo 2020 in 2021: Broadcast and Sponsorship Breakdown
On
July
21,
2021
This summer's Tokyo 2020 Olympic Games will surely be historic. Since the inception of the Modern Olympics in 1896, the Games have been cancelled only three times, all due to war: once during[...]
The Changing Face Of Broadcast And What This Means For Broadcast Partnerships
On
January
08,
2020
All of the sudden, in 2019, we had more ways than ever before to consume our sports and entertainment content.
4 Lessons For Brands When Negotiating Sport Sponsorships
On
August
29,
2018
Thinking about dipping your toe in the water of a sports-based sponsorship? Or maybe your entire leg? Or perhaps you’re already so up to your neck in a sponsorship that you’re almost part of the[...]
Five Things I've Learned From The Big Bash League
On
January
03,
2018
Unless you have been living under a rock for the past month, in Australia at least, you will have heard about the Big Bash League. Australia’s premier T20 Cricket Competition has taken off like a[...]
The Impact on Sponsorship of Live Sport Gaining Traction on OTT and Social Media
On
November
14,
2017
The emergence of OTT platforms and the entry of social media streaming for live sport is an exciting technological evolution for sporting teams, governing bodies, fans, spectators and most[...]
