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Governing Body vs Pro-Team - Which Has A Greater Commercial Advantage?

Posted by Sam Irvine On March 04, 2020

I have been lucky enough to work in the sporting commercial space with a huge variety of rights holders, ranging from volunteer clubs to governing bodies right up to some of the most professional[...]

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Baylor S3/SAP Tickets Insightathon 2020

Posted by Vish Nagarajan On February 25, 2020

Last month KORE was proud to sponsor and judge the first annual Baylor S3/SAP Tickets Insightathon, hosted at McLane Stadium.

 

The event, planned and coordinated by Baylor’s Dr. Kirk Wakefield,[...]

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Jumpstart Your Ticket Plan Renewal Modeling

Posted by Noelle Fanella and Jordan Wetherbee On February 19, 2020

It’s that time of year for many teams and entertainment organizations to lock in their ticket plan renewals. The use of retention modeling is a great way to determine who to target and expected[...]

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Quantity vs Quality - The Fan Segmentation Debate in Sponsorship

Posted by Daniel Oyston On February 05, 2020

Last year, on Inside Sponsorship, we spoke with Ben Hartman, Chief Client Officer at Octagon, about award winning trends in sponsorship.

 

Although this largely looked at the brand side of the[...]

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The Changing Face Of Broadcast And What This Means For Broadcast Partnerships

Posted by Mark Thompson On January 08, 2020

All of the sudden, in 2019, we had more ways than ever before to consume our sports and entertainment content.

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Does This Sponsorship Suit My Marketing Strategy?

Posted by Daniel Oyston On October 22, 2019

Evaluating and determining whether a rights holder can provide a good opportunity, in line with an approved marketing spend, is arguably one of the biggest pain points brands face in today’s[...]

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Business Intelligence Skill Development: Where Do I Begin?

Posted by Jordan Wetherbee On September 04, 2019

We are all busy people. Your calendar is filled with meetings, conference calls, and a to-do list that seems to never end. In the constantly changing landscape of business intelligence, how do we[...]

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Is Sponsorship worth it if we don’t need the branding play?

Posted by Daniel Oyston On August 28, 2019

Sponsorship, as a part of broader marketing strategy, is becoming increasingly effective as a method of reaching specific and targeted audiences than ever before.

 

As a function, it provides[...]

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The Sales Slice and Dice: 3 Ways to Improve Your Lead List Through Segmentation

Posted by Jordan Rutner & Noelle Fanella On August 19, 2019

For sports business professionals, nothing quite compares to the energy behind the scenes leading up to a new banner year. With the start of the season approaching for the NFL, NBA, and NHL, sales[...]

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