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Is Sponsorship Keeping Up With Award Winning Trends?

Posted by Daniel Oyston On July 31, 2019

Like most of my generation, the first thing I usually do in the morning is roll over, reach for my phone, and mindlessly scroll through the social feeds - Facebook, Instagram, LinkedIn, etc. As I[...]

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Airline Sponsorships – Surely, They do More Than Just Football?

Posted by Sam Irvine On July 03, 2019

With my eyes glued to the end of the European football season (English Premier League and the Champions League/Europa League), it was impossible not to notice the role that international airlines[...]

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The Evolution of Sponsor Activations And How Businesses Are Changing To Manage Success

Posted by Daniel Oyston On June 05, 2019

Sponsorship has been through a significant shift over the past decade or so. We have seen a drastic change from logo’s, tickets, corporate entertainment, and website ads, as the main assets within[...]

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4 Things Brands Want You to Know About Sponsorship Activations

Posted by Daniel Oyston On May 07, 2019

Have you ever been planning out an activation and thought “Would have loved to have known that earlier”?

 

Chances are you just said "Yes" and had a little chuckle to yourself. You’re not alone.

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5 Takeaways From BOSS 2019

Posted by Sam Irvine On April 10, 2019

Recently, I was lucky enough to attend the Business of Sport Summit (BOSS) in Sydney Australia which included the privilege of sitting on a panel to discuss fan engagement with some industry[...]

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Key Takeaways from the USF Sport & Entertainment Analytics Conference

Posted by Jordan Rutner On April 08, 2019

Every year the University of South Florida Vinik Sport & Entertainment Management MBA program hosts an annual Sport & Entertainment Analytics Conference (SEAC). Last week was the 5th Annual SEAC[...]

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Looking at MLS Attendance Over the Years

Posted by Russell Scibetti On March 26, 2019

We work with a lot of private data here at KORE, so sometimes it's fun to mix it up and play with some publicly available data to see what we can learn and share!

 

With the start of the 2019[...]

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Where should the money go; in the sponsorship deal or in the leverage?

Posted by Daniel Oyston On March 13, 2019

“Do we need to spend over-and-above our sponsorship fee to maximise the deal’s return?”

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The Increasing Importance of B.I. in Sports and Entertainment

Posted by Daniel Oyston On February 15, 2019

Sponsorship reporting is nothing new. It has been around since the dawn of sponsorship itself, however, as we know (and have spoken about in this blog before), it has become a lot more purposeful[...]

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