Evaluating and determining whether a rights holder can provide a good opportunity, in line with an approved marketing spend, is arguably one of the biggest pain points brands face in today’s[...]
We are all busy people. Your calendar is filled with meetings, conference calls, and a to-do list that seems to never end. In the constantly changing landscape of business intelligence, how do we[...]
Sponsorship, as a part of broader marketing strategy, is becoming increasingly effective as a method of reaching specific and targeted audiences than ever before.
As a function, it provides[...]
For sports business professionals, nothing quite compares to the energy behind the scenes leading up to a new banner year. With the start of the season approaching for the NFL, NBA, and NHL, sales[...]
Like most of my generation, the first thing I usually do in the morning is roll over, reach for my phone, and mindlessly scroll through the social feeds - Facebook, Instagram, LinkedIn, etc. As I[...]
With my eyes glued to the end of the European football season (English Premier League and the Champions League/Europa League), it was impossible not to notice the role that international airlines[...]
Sponsorship has been through a significant shift over the past decade or so. We have seen a drastic change from logo’s, tickets, corporate entertainment, and website ads, as the main assets within[...]
Have you ever been planning out an activation and thought “Would have loved to have known that earlier”?
Chances are you just said "Yes" and had a little chuckle to yourself. You’re not alone.