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Airline Sponsorships – Surely, They do More Than Just Football?

Posted by Sam Irvine On July 03, 2019

With my eyes glued to the end of the European football season (English Premier League and the Champions League/Europa League), it was impossible not to notice the role that international airlines[...]

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5 Takeaways From BOSS 2019

Posted by Sam Irvine On April 10, 2019

Recently, I was lucky enough to attend the Business of Sport Summit (BOSS) in Sydney Australia which included the privilege of sitting on a panel to discuss fan engagement with some industry[...]

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11 Tips for Mastering the Use of Your CRM for Ticket Sales and Event Sponsorship

Posted by Scott Aller On January 03, 2018

In this analytics-based business world, the reports sports executives base their decisions on are only as good as two key pieces – raw data and the Customer Relationship Management (CRM) system[...]

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Your Ticket Sales Funnel...In Reverse?

Posted by Russell Scibetti On December 14, 2017

Pretty much every sports property uses the concept of the sales funnel in looking at how they can grow their plan holder base:

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Boosting the Success of Your Renewal Campaigns

Posted by admin On July 05, 2017

Almost everyone knows that growing a business means retaining as many existing clients as possible. The loss of a customer represents a loss of not just current and future revenue, but also the[...]

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