As more people—especially youth and young adults— shift their habits away from traditional media, it's becoming harder for brands to reach these fragmented audiences. By their very nature, Esports[...]
Heads up, I’ve stolen some key themes from KORE's whitepaper, Data Warehousing and Analytics, that is largely geared towards rights holders. With so much planning and strategy reviews taking[...]
We have had some fairly significant shifts in the way we manage sponsorship, operationally speaking.
We have had to answer progress and performance-related questions like never before. We have had[...]
As the world continues to come to grips with its new-normal, the sponsorship world is consequently experiencing side effects of new social norms, new engagement activities, and a new appreciation[...]
With my eyes glued to the end of the European football season (English Premier League and the Champions League/Europa League), it was impossible not to notice the role that international airlines[...]
In this analytics-based business world, the reports sports executives base their decisions on are only as good as two key pieces – raw data and the Customer Relationship Management (CRM) system[...]