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What Would Being Santa’s Sponsorship Manager Look Like?

Posted by SponServe On December 14, 2016

It’s Christmas and so I thought I would have a bit of fun exploring what sponsoring Santa would look like, recalling some of the topics I have written about this year, and trying to work through[...]

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Are You Looking For Sponsors? Should You Put Out A Public Call?

Posted by SponServe On December 07, 2016

There is one true sign, apart from the weather, that it is off-season for winter sports here in Australia - that’s the endless trail of public calls for sponsors. I don’t know whether to laugh or[...]

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Four Things Brands Want To See From Sponsorship Seekers

Posted by SponServe On November 22, 2016

Last week I had the privilege of moderating a sponsorship panel, at World Rugby Confex 2016 in London, which discussed “The Sponsorship Pathway – Are You Sponsorship Ready?” The sponsorship expert[...]

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How To Create Sponsorship Board Reports

Posted by SponServe On November 09, 2016

One of the tasks that often made me nervous, especially as a young sponsorship manager, was creating sponsorship Board reports. Those new to this task can often spend hours working over the best[...]

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Making The Most Of Event Sponsorship - Key Learnings From The Leaders Conference

Posted by SponServe On October 25, 2016

Earlier this month I attended what is a global highlight on the calendar of any sports business professional – Leaders, The Sport Business Summit. There were many great speakers and even more[...]

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How To Value Social Media Posts For Sponsors

Posted by SponServe On October 11, 2016

Social media value has become an important element in sponsorship as brands seek to connect to the loyal audiences that rights holders have built. It will only continue to grow in importance as[...]

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5 Things Non-Mainstream Rights Holders Should Be Doing In Attracting Sponsorship

Posted by SponServe On September 27, 2016

I often come across constant resignation amongst non-mainstream rights holders that they can’t be competitive in the sponsorship game against the “big guys on TV”. I don’t usually think too much[...]

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How Brands Can Set Smart Sponsorship Goals Aligned To Objectives

Posted by SponServe On September 14, 2016

I was having a coffee with one of our clients this week and we were discussing how different partners approach their sponsorships. He had a question for me which I found very interesting - “How do[...]

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