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FIFA World Cup 2018 – How Budweiser Overcame The Bleak Commercial Opportunities That existed in Russia

Posted by Daniel Oyston On July 04, 2018

It’s June/July 2018 and the world is going Football (Soccer for some of my Australian counterparts) mad about the FIFA World Cup in Russia. There has been a heap written and said about how[...]

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Why working with your charity partners has become more than just a donation

Posted by Daniel Oyston On May 09, 2018

Charity partnerships used to be symbolized by a special game-day or event where your chosen partner was permitted to walk around with some donation buckets or raffle tickets to sell and spruik[...]

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The Keys To Using Talent in Sponsorship

Posted by Daniel Oyston On April 10, 2018

I was lucky enough to be invited to a lunch by our friends at Sports Recruitment International recently. It was a round table discussion of 20 CEOs within the sports industry on the business of[...]

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Dear Sam, this is why sponsorship and memberships are a marriage made in heaven

Posted by Daniel Oyston On March 14, 2018

In this ongoing series, Sam Irvine, SponServe’s Territory Manager, Australia and New Zealand, ponders his past life as a commercial manager at a rights holder and what he wishes he knew. Then, he[...]

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The Sponsorship Landscape - Understanding 3rd party Influencers is Vital to Success

Posted by Daniel Oyston On February 14, 2018

From the outside, the sponsorship landscape looks pretty simple: There are rights holders (those looking for sponsors) and there are brands (those looking to sponsor). Rights holders reach out to[...]

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Recipe - 5 Key Ingredients for Fantastic Hospitality

Posted by Daniel Oyston On January 31, 2018

Corporate hospitality, no matter which side of the coin you sit on (rights holder or brand), can be a fantastic opportunity to generate business, network, learn from like-minded individuals or[...]

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Sponsorship Reporting in a Bad Year – How to Tell a Good Story in Hard Times

Posted by SponServe On January 17, 2018

When I was a sponsorship manager, sometimes I would sit at my desk ready to prepare our recap documents for our sponsors, who had just endured, with me and my organisation, a series of poor[...]

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Five Things I've Learned From The Big Bash League

Posted by SponServe On January 03, 2018

Unless you have been living under a rock for the past month, in Australia at least, you will have heard about the Big Bash League. Australia’s premier T20 Cricket Competition has taken off like a[...]

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