Recently, I was lucky enough to attend the Business of Sport Summit (BOSS) in Sydney Australia which included the privilege of sitting on a panel to discuss fan engagement with some industry[...]
Sponsorship reporting is nothing new. It has been around since the dawn of sponsorship itself, however, as we know (and have spoken about in this blog before), it has become a lot more purposeful[...]
Like many around the world, when I started to see PwC's 2018 Sports Survey across my LinkedIn feed, I followed the prompts and downloaded it to take a look. In its third edition, PwC’s Sports[...]
I am a life-long sports administrator; having worked in sports marketing and sponsorship for more than 20 years. The skills I have developed through that period are sometimes unique to sport and[...]
Thinking about dipping your toe in the water of a sports-based sponsorship? Or maybe your entire leg? Or perhaps you’re already so up to your neck in a sponsorship that you’re almost part of the[...]
I read a report last week which was released by the Association of National Advertisers and the Marketing Accountability Standards Board titled Improving Sponsorship Accountability Metrics.
FIFA World Cup 2018 – How Budweiser Overcame The Bleak Commercial Opportunities That existed in Russia
It’s June/July 2018 and the world is going Football (Soccer for some of my Australian counterparts) mad about the FIFA World Cup in Russia. There has been a heap written and said about how[...]