Evaluating and determining whether a rights holder can provide a good opportunity, in line with an approved marketing spend, is arguably one of the biggest pain points brands face in today’s[...]

With my eyes glued to the end of the European football season (English Premier League and the Champions League/Europa League), it was impossible not to notice the role that international airlines[...]

Sponsorship has been through a significant shift over the past decade or so. We have seen a drastic change from logo’s, tickets, corporate entertainment, and website ads, as the main assets within[...]

Recently, I was lucky enough to attend the Business of Sport Summit (BOSS) in Sydney Australia which included the privilege of sitting on a panel to discuss fan engagement with some industry[...]

Sponsorship reporting is nothing new. It has been around since the dawn of sponsorship itself, however, as we know (and have spoken about in this blog before), it has become a lot more purposeful[...]

How we buy and sell sponsorship is changing and we’ve been talking about it for a while now.

What we’ve haven’t spent a lot of time on is what the financial aspect of these deals will start to[...]

For various reasons, commercial partnerships end from time to time. What happens, however, when a break-up occurs mid-season or you are notified with a full year to go that a sponsor won’t be[...]

Like many around the world, when I started to see PwC's 2018 Sports Survey across my LinkedIn feed, I followed the prompts and downloaded it to take a look. In its third edition, PwC’s Sports[...]

I am a life-long sports administrator; having worked in sports marketing and sponsorship for more than 20 years. The skills I have developed through that period are sometimes unique to sport and[...]