I have been lucky enough to work in the sporting commercial space with a huge variety of rights holders, ranging from volunteer clubs to governing bodies right up to some of the most professional[...]
Sponsorship, as a part of broader marketing strategy, is becoming increasingly effective as a method of reaching specific and targeted audiences than ever before.
As a function, it provides[...]
Thinking about dipping your toe in the water of a sports-based sponsorship? Or maybe your entire leg? Or perhaps you’re already so up to your neck in a sponsorship that you’re almost part of the[...]
I read a report last week which was released by the Association of National Advertisers and the Marketing Accountability Standards Board titled Improving Sponsorship Accountability Metrics.
From the outside, the sponsorship landscape looks pretty simple: There are rights holders (those looking for sponsors) and there are brands (those looking to sponsor). Rights holders reach out to[...]
Corporate hospitality, no matter which side of the coin you sit on (rights holder or brand), can be a fantastic opportunity to generate business, network, learn from like-minded individuals or[...]
When I was a sponsorship manager, sometimes I would sit at my desk ready to prepare our recap documents for our sponsors, who had just endured, with me and my organisation, a series of poor[...]
As a music lover and sports lover, there isn’t too much more in the world that gives me more pleasure than a combination of both.
Trend #4 in Nielsen Sports’ Commercial Trends in Sport 2017 looks[...]