Thinking about dipping your toe in the water of a sports-based sponsorship? Or maybe your entire leg? Or perhaps you’re already so up to your neck in a sponsorship that you’re almost part of the[...]

I read a report last week which was released by the Association of National Advertisers and the Marketing Accountability Standards Board titled Improving Sponsorship Accountability Metrics.

Based[...]

From the outside, the sponsorship landscape looks pretty simple: There are rights holders (those looking for sponsors) and there are brands (those looking to sponsor). Rights holders reach out to[...]

Corporate hospitality, no matter which side of the coin you sit on (rights holder or brand), can be a fantastic opportunity to generate business, network, learn from like-minded individuals or[...]

When I was a sponsorship manager, sometimes I would sit at my desk ready to prepare our recap documents for our sponsors, who had just endured, with me and my organisation, a series of poor[...]

As a music lover and sports lover, there isn’t too much more in the world that gives me more pleasure than a combination of both.

Trend #4 in Nielsen Sports’ Commercial Trends in Sport 2017 looks[...]

As I sat down to write this blog, I got completely side-tracked by a man outside my office window who was hosing a piece of dirt. My interest was drawn elsewhere and I forgot what I was doing.

Oh,[...]

Data and measurement is not new to sponsorship. In fact, the values given to assets in terms of ‘media valuation’ has become the most important currency in sponsorship measurement around the[...]

Wisely offering the right sponsorship benefits to your partners helps ensure that everyone receives what they are looking for out of the relationship.