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The Evolution of Sponsor Activations And How Businesses Are Changing To Manage Success

Posted by Daniel Oyston On June 05, 2019

Sponsorship has been through a significant shift over the past decade or so. We have seen a drastic change from logo’s, tickets, corporate entertainment, and website ads, as the main assets within[...]

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The Increasing Importance of B.I. in Sports and Entertainment

Posted by Daniel Oyston On February 15, 2019

Sponsorship reporting is nothing new. It has been around since the dawn of sponsorship itself, however, as we know (and have spoken about in this blog before), it has become a lot more purposeful[...]

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The Common Philosophies Which Align Sponsorship and Fundraising for Sport

Posted by Daniel Oyston On September 25, 2018

I am a life-long sports administrator; having worked in sports marketing and sponsorship for more than 20 years. The skills I have developed through that period are sometimes unique to sport and[...]

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4 Lessons For Brands When Negotiating Sport Sponsorships

Posted by Daniel Oyston On August 29, 2018

Thinking about dipping your toe in the water of a sports-based sponsorship? Or maybe your entire leg? Or perhaps you’re already so up to your neck in a sponsorship that you’re almost part of the[...]

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FIFA World Cup 2018 – How Budweiser Overcame The Bleak Commercial Opportunities That existed in Russia

Posted by Daniel Oyston On July 04, 2018

It’s June/July 2018 and the world is going Football (Soccer for some of my Australian counterparts) mad about the FIFA World Cup in Russia. There has been a heap written and said about how[...]

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Five Things I've Learned From The Big Bash League

Posted by SponServe On January 03, 2018

Unless you have been living under a rock for the past month, in Australia at least, you will have heard about the Big Bash League. Australia’s premier T20 Cricket Competition has taken off like a[...]

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The Impact on Sponsorship of Live Sport Gaining Traction on OTT and Social Media

Posted by SponServe On November 14, 2017

The emergence of OTT platforms and the entry of social media streaming for live sport is an exciting technological evolution for sporting teams, governing bodies, fans, spectators and most[...]

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The Greater Fusion of Sports and Entertainment – A New Horizon for Sponsorship Engagement

Posted by SponServe On October 04, 2017

As a music lover and sports lover, there isn’t too much more in the world that gives me more pleasure than a combination of both.

Trend #4 in Nielsen Sports’ Commercial Trends in Sport 2017 looks[...]

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How Rights Holders are being forced to adjust sponsorship because of changing attention spans

Posted by SponServe On September 04, 2017

As I sat down to write this blog, I got completely side-tracked by a man outside my office window who was hosing a piece of dirt. My interest was drawn elsewhere and I forgot what I was doing.

Oh,[...]

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