When an organization first begins investing in sponsorships, it will most likely track the details in a spreadsheet. It's a ubiquitous and easy way to get started, but it doesn't take long to[...]
Last week, our panel at SportTechie's State of the Industry shared how they are generating partnership ROI with flexible asset mixes, real-time measurement, and reporting.
Flexible Asset Mixes[...]
Enter the third week of March, best known for trading an hour of sleep for some extra daylight, St. Patrick’s Day, and—of course—college basketball. If you flipped through any sports channels over[...]