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Dear Sam, this is why sponsorship and memberships are a marriage made in heaven

Posted by Daniel Oyston On March 14, 2018

In this ongoing series, Sam Irvine, SponServe’s Territory Manager, Australia and New Zealand, ponders his past life as a commercial manager at a rights holder and what he wishes he knew. Then, he[...]

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The Sponsorship Landscape - Understanding 3rd party Influencers is Vital to Success

Posted by Daniel Oyston On February 14, 2018

From the outside, the sponsorship landscape looks pretty simple: There are rights holders (those looking for sponsors) and there are brands (those looking to sponsor). Rights holders reach out to[...]

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Dear Sam, I wish I did this at Christmas…

Posted by SponServe On December 13, 2017

In this ongoing series, Sam Irvine, SponServe’s Territory Manager, Australia and New Zealand, ponders his past life as a commercial manager at a rights holder and what he wishes he knew. Then, he[...]

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Dear Sam, I wish I knew this about activations ...

Posted by SponServe On October 17, 2017

In this ongoing series, Sam Irvine, SponServe’s Territory Manager, Australia and New Zealand, ponders his past life as a commercial manager at a rights holder and what he wishes he knew. Then, he[...]

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IP owners controlling content & conversations will change sponsorship

Posted by SponServe On August 09, 2017

IP owners now have more control of their content, and therefore the conversation, in ways never seen before. It’s not just with their existing owned audiences but, potentially, borrowed audiences[...]

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How The Emergence of New Sporting Powers, Led by China, Impacts Sponsorship

Posted by SponServe On July 11, 2017

Each year, as observed by their extensive industry reach and knowledge, Nielsen Sports release a paper titled Commercial Trends in Sport.

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How To Manage Sponsorship Agencies

Posted by SponServe On February 02, 2016

The need to manage sponsorship agencies - it is just one complexity in the world of sponsorship management. It is the fact that when you are dealing with a partner, you are not always actually[...]

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