New York
+1 (212) 858-9700
London
+44 (203) 734-1378

Dissecting Keys Points From PwC’s 2018 Sports Survey

Posted by Daniel Oyston On October 25, 2018

Like many around the world, when I started to see PwC's 2018 Sports Survey across my LinkedIn feed, I followed the prompts and downloaded it to take a look. In its third edition, PwC’s Sports[...]

Read More

4 Lessons For Brands When Negotiating Sport Sponsorships

Posted by Daniel Oyston On August 29, 2018

Thinking about dipping your toe in the water of a sports-based sponsorship? Or maybe your entire leg? Or perhaps you’re already so up to your neck in a sponsorship that you’re almost part of the[...]

Read More

FIFA World Cup 2018 – How Budweiser Overcame The Bleak Commercial Opportunities That existed in Russia

Posted by Daniel Oyston On July 04, 2018

It’s June/July 2018 and the world is going Football (Soccer for some of my Australian counterparts) mad about the FIFA World Cup in Russia. There has been a heap written and said about how[...]

Read More

Why working with your charity partners has become more than just a donation

Posted by Daniel Oyston On May 09, 2018

Charity partnerships used to be symbolized by a special game-day or event where your chosen partner was permitted to walk around with some donation buckets or raffle tickets to sell and spruik[...]

Read More

The Keys To Using Talent in Sponsorship

Posted by Daniel Oyston On April 10, 2018

I was lucky enough to be invited to a lunch by our friends at Sports Recruitment International recently. It was a round table discussion of 20 CEOs within the sports industry on the business of[...]

Read More

Dear Sam, this is why sponsorship and memberships are a marriage made in heaven

Posted by Daniel Oyston On March 14, 2018

In this ongoing series, Sam Irvine, SponServe’s Territory Manager, Australia and New Zealand, ponders his past life as a commercial manager at a rights holder and what he wishes he knew. Then, he[...]

Read More

The Sponsorship Landscape - Understanding 3rd party Influencers is Vital to Success

Posted by Daniel Oyston On February 14, 2018

From the outside, the sponsorship landscape looks pretty simple: There are rights holders (those looking for sponsors) and there are brands (those looking to sponsor). Rights holders reach out to[...]

Read More

Recipe - 5 Key Ingredients for Fantastic Hospitality

Posted by Daniel Oyston On January 31, 2018

Corporate hospitality, no matter which side of the coin you sit on (rights holder or brand), can be a fantastic opportunity to generate business, network, learn from like-minded individuals or[...]

Read More
Page 2 of 3
1 2 3

Subscribe to Email Updates

Lists by Topic

Posts by Topic

see all