We have had some fairly significant shifts in the way we manage sponsorship, operationally speaking.
We have had to answer progress and performance-related questions like never before. We have had[...]
We have had some fairly significant shifts in the way we manage sponsorship, operationally speaking.
We have had to answer progress and performance-related questions like never before. We have had[...]
As the world continues to come to grips with its new-normal, the sponsorship world is consequently experiencing side effects of new social norms, new engagement activities, and a new appreciation[...]
Sponsorship, as a part of broader marketing strategy, is becoming increasingly effective as a method of reaching specific and targeted audiences than ever before.
As a function, it provides[...]
This past weekend I had the chance to attend The Northern Trust PGA TOUR event in Jersey City, and as I am prone to do, I couldn't help keeping track of the sponsor activations taking place. Some[...]
With my eyes glued to the end of the European football season (English Premier League and the Champions League/Europa League), it was impossible not to notice the role that international airlines[...]
Last week I had the chance to be in Nashville attending the SponsorshipX conference leading up to the 2019 NFL Draft. On the Thursday afternoon during our lunch break, I took a walk around the NFL[...]
Recently, I was lucky enough to attend the Business of Sport Summit (BOSS) in Sydney Australia which included the privilege of sitting on a panel to discuss fan engagement with some industry[...]
How we buy and sell sponsorship is changing and we’ve been talking about it for a while now.
What we’ve haven’t spent a lot of time on is what the financial aspect of these deals will start to[...]
Like many around the world, when I started to see PwC's 2018 Sports Survey across my LinkedIn feed, I followed the prompts and downloaded it to take a look. In its third edition, PwC’s Sports[...]
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