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Six Sponsorship Activation Lessons from The Northern Trust

Posted by Russell Scibetti On August 14, 2019

This past weekend I had the chance to attend The Northern Trust PGA tournament in Jersey City, and as I am prone to do, I couldn't help keeping track of the sponsor activations taking place. Some[...]

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Airline Sponsorships – Surely, They do More Than Just Football?

Posted by Sam Irvine On July 03, 2019

With my eyes glued to the end of the European football season (English Premier League and the Champions League/Europa League), it was impossible not to notice the role that international airlines[...]

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Strategic Activation at the NFL Draft Experience

Posted by Russell Scibetti On April 29, 2019

Last week I had the chance to be in Nashville attending the SponsorshipX conference leading up to the 2019 NFL Draft. On the Thursday afternoon during our lunch break, I took a walk around the NFL[...]

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5 Takeaways From BOSS 2019

Posted by Sam Irvine On April 10, 2019

Recently, I was lucky enough to attend the Business of Sport Summit (BOSS) in Sydney Australia which included the privilege of sitting on a panel to discuss fan engagement with some industry[...]

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The next generation of sponsorship deals

Posted by Daniel Oyston On December 16, 2018

How we buy and sell sponsorship is changing and we’ve been talking about it for a while now.

What we’ve haven’t spent a lot of time on is what the financial aspect of these deals will start to[...]

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Dissecting Keys Points From PwC’s 2018 Sports Survey

Posted by Daniel Oyston On October 25, 2018

Like many around the world, when I started to see PwC's 2018 Sports Survey across my LinkedIn feed, I followed the prompts and downloaded it to take a look. In its third edition, PwC’s Sports[...]

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4 Lessons For Brands When Negotiating Sport Sponsorships

Posted by Daniel Oyston On August 29, 2018

Thinking about dipping your toe in the water of a sports-based sponsorship? Or maybe your entire leg? Or perhaps you’re already so up to your neck in a sponsorship that you’re almost part of the[...]

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FIFA World Cup 2018 – How Budweiser Overcame The Bleak Commercial Opportunities That existed in Russia

Posted by Daniel Oyston On July 04, 2018

It’s June/July 2018 and the world is going Football (Soccer for some of my Australian counterparts) mad about the FIFA World Cup in Russia. There has been a heap written and said about how[...]

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Why working with your charity partners has become more than just a donation

Posted by Daniel Oyston On May 09, 2018

Charity partnerships used to be symbolized by a special game-day or event where your chosen partner was permitted to walk around with some donation buckets or raffle tickets to sell and spruik[...]

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