Sponsorship, as a part of broader marketing strategy, is becoming increasingly effective as a method of reaching specific and targeted audiences than ever before.

As a function, it provides[...]

This past weekend I had the chance to attend The Northern Trust PGA TOUR event in Jersey City, and as I am prone to do, I couldn't help keeping track of the sponsor activations taking place. Some[...]

With my eyes glued to the end of the European football season (English Premier League and the Champions League/Europa League), it was impossible not to notice the role that international airlines[...]

Last week I had the chance to be in Nashville attending the SponsorshipX conference leading up to the 2019 NFL Draft. On the Thursday afternoon during our lunch break, I took a walk around the NFL[...]

Recently, I was lucky enough to attend the Business of Sport Summit (BOSS) in Sydney Australia which included the privilege of sitting on a panel to discuss fan engagement with some industry[...]

How we buy and sell sponsorship is changing and we’ve been talking about it for a while now.

What we’ve haven’t spent a lot of time on is what the financial aspect of these deals will start to[...]

Like many around the world, when I started to see PwC's 2018 Sports Survey across my LinkedIn feed, I followed the prompts and downloaded it to take a look. In its third edition, PwC’s Sports[...]

Thinking about dipping your toe in the water of a sports-based sponsorship? Or maybe your entire leg? Or perhaps you’re already so up to your neck in a sponsorship that you’re almost part of the[...]

It’s June/July 2018 and the world is going Football (Soccer for some of my Australian counterparts) mad about the FIFA World Cup in Russia. There has been a heap written and said about how[...]