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The Greater Fusion of Sports and Entertainment – A New Horizon for Sponsorship Engagement

Posted by SponServe On October 04, 2017

As a music lover and sports lover, there isn’t too much more in the world that gives me more pleasure than a combination of both.

Trend #4 in Nielsen Sports’ Commercial Trends in Sport 2017 looks[...]

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European Organizations Gain Improved Access to Fan Data via KORE Software’s Partnership with Ticketmaster

Posted by Scott Aller On September 29, 2017

As Kore Software becomes a certified partner for Ticketmaster Europe, sports and entertainment organizations will obtain key insights needed for fan engagement and revenue

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The Changing Skills Needed from Sponsorship Professionals and the Make-up of Teams

Posted by SponServe On September 19, 2017

I am biased when I say this, however, something I have always said is that I see sponsorship professionals as the most dynamic, multi-purpose, people within any organisation. Why?

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Orlando Magic Selects KORE Software to Handle its CRM and Business Management Software Solutions

Posted by Scott Aller On September 05, 2017

Orlando, FL, September 5, 2017 – KORE Software announced today that they have been selected by the Orlando Magic to handle CRM and business management software solutions for the team. KORE[...]

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How Rights Holders are being forced to adjust sponsorship because of changing attention spans

Posted by SponServe On September 04, 2017

As I sat down to write this blog, I got completely side-tracked by a man outside my office window who was hosing a piece of dirt. My interest was drawn elsewhere and I forgot what I was doing.

Oh,[...]

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San Jose Sharks Expand Business Intelligence Efforts by Partnering with KORE Planning & Insights

Posted by Russell Scibetti On August 28, 2017

SAN JOSE, Calif.Aug. 28, 2017  -- KORE Planning & Insights (KPI) announced today that the San Jose Sharks will be the first customer to take advantage of their new business intelligence[...]

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Why you should utilise brand ambassadors and 4 steps to doing it well

Posted by SponServe On August 22, 2017

Brand ambassador, player appearance, behind the scene’s access…whatever you want to call it, can be such an invaluable benefit or ‘string in your bow’ for both a rights holder or brand. Only if[...]

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Why KPI? Expanding our approach to Business Intelligence

Posted by Russell Scibetti On August 18, 2017

People, Process and Product

 

Whenever we hear about the success or failure of any new technology or analytics initiative, it typically boils down into these three key areas: the people, the[...]

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