The following artical was written by Sync Magazine and highlights KORE Software Customer, Chris Zeppenfeld, Vice President of Business Intelligence at the Charlotte Hornets.
In this analytics-based business world, the reports sports executives base their decisions on are only as good as two key pieces – raw data and the Customer Relationship Management (CRM) system[...]
When teams began adopting an analytics-based approach to their sales and sponsorship strategies, many executives thought the purchase of a Customer Relationship Management (CRM) system would solve[...]
The sports industry has been migrating to an analytics-based model to assist in making critical business decisions. So an easy assumption might be that every major league team has a robust data[...]