In today’s sport and entertainment industry, data analysis and business intelligence are among the most exciting and progressive topics. In a matter of just a few years, rights holders and brands[...]
I am a life-long sports administrator; having worked in sports marketing and sponsorship for more than 20 years. The skills I have developed through that period are sometimes unique to sport and[...]
Thinking about dipping your toe in the water of a sports-based sponsorship? Or maybe your entire leg? Or perhaps you’re already so up to your neck in a sponsorship that you’re almost part of the[...]
We've officially announced their third quarter Customer Insights Webinar, entitled “Driving CRM Adoption Through Effective User Training,” which will take place on Tuesday, August 22nd at 12:00 pm[...]
I read a report last week which was released by the Association of National Advertisers and the Marketing Accountability Standards Board titled Improving Sponsorship Accountability Metrics.
This post was originally published by our VP of Product Strategy, Russell Scibetti, on his blog TheBusinessOfSports.com.
Back in September, our VP of Product Strategy, Russell Scibetti had the opportunity to share an editorial with the Sports Business Journal in their “From the Field of Marketing” section, titled[...]