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Data-Driven Decision Making

Posted by Adam Grow On September 28, 2018

In today’s sport and entertainment industry, data analysis and business intelligence are among the most exciting and progressive topics. In a matter of just a few years, rights holders and brands[...]

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The Common Philosophies Which Align Sponsorship and Fundraising for Sport

Posted by Daniel Oyston On September 25, 2018

I am a life-long sports administrator; having worked in sports marketing and sponsorship for more than 20 years. The skills I have developed through that period are sometimes unique to sport and[...]

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4 Lessons For Brands When Negotiating Sport Sponsorships

Posted by Daniel Oyston On August 29, 2018

Thinking about dipping your toe in the water of a sports-based sponsorship? Or maybe your entire leg? Or perhaps you’re already so up to your neck in a sponsorship that you’re almost part of the[...]

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Turning On Your Data Faucet

Posted by Russell Scibetti On August 27, 2018

As analysts, we’re often tasked with solving problems, asking questions, and finding insights quickly. Is your “plumbing” built to help you do this?

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Upcoming Webinar: Drive CRM Adoption Through Effective User Training

Posted by Scott Aller On August 15, 2018

We've officially announced their third quarter Customer Insights Webinar, entitled “Driving CRM Adoption Through Effective User Training,” which will take place on Tuesday, August 22nd at 12:00 pm[...]

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Why You Should Focus on Sponsorship Measurement Accountability

Posted by Daniel Oyston On July 31, 2018

I read a report last week which was released by the Association of National Advertisers and the Marketing Accountability Standards Board titled Improving Sponsorship Accountability Metrics.

Based[...]

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Thinking Critically About Sports Data Measurements

Posted by admin On July 05, 2018

This post was originally published by our VP of Product Strategy, Russell Scibetti, on his blog TheBusinessOfSports.com.

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Customer Insights with KORE Software & Tableau

Posted by admin On July 05, 2018

At last fall's Tableau Conference, our VP of Product Strategy had a chance to sit down and talk about how our customers benefit from the partnership between KORE Software and Tableau's[...]

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SBJ Editorial: Think Relationally, Not Transactionally

Posted by admin On July 05, 2018

Back in September, our VP of Product Strategy, Russell Scibetti had the opportunity to share an editorial with the Sports Business Journal in their “From the Field of Marketing” section, titled[...]

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