It’s that time of year for many teams and entertainment organizations to lock in their ticket plan renewals. The use of retention modeling is a great way to determine who to target and expected[...]
Jumpstart Your Ticket Plan Renewal Modeling
Quantity vs Quality - The Fan Segmentation Debate in Sponsorship
Last year, on Inside Sponsorship, we spoke with Ben Hartman, Chief Client Officer at Octagon, about award winning trends in sponsorship.
Although this largely looked at the brand side of the[...]
The Changing Face Of Broadcast And What This Means For Broadcast Partnerships
All of the sudden, in 2019, we had more ways than ever before to consume our sports and entertainment content.
Trending in Intercollegiate Athletics: Takeaways from the SBJ Intercollegiate Athletics Forum 2019
Leading up to the annual NCAA awards ceremonies and ensuing college football bowl games, Sports Business Journal hosted their annual Intercollegiate Athletics Forum (IAF) in New York City. With [...]
Expanding Competition Geographies and How Sponsorship Needs to be Approached
As a life-long Rugby fan, I watched on eagerly this year as Pro14 Rugby (who are also a great client of us here at KORE) expanded their competition into South Africa.
Three Takeaways from Sports Business Journal’s Sports Marketing Symposium 2019
Right from the opening remarks on understanding Gen Z content consumption, this year's Sports Business Journal’s Sports Marketing Symposium provided some excellent insight into some of the current[...]
Stubhub, Viagogo, and an Interactive Look at Live Event Experiences
Yesterday it was announced that eBay has agreed to sell online ticketing platform StubHub to European rival, Viagogo, for about $4 billion in an all-cash deal. Once finalized, the sale will[...]
Leaders Week London 2019: Data Continues to Dominate
Last month, KORE attended and presented at Leaders Week London 2019, hosted at Twickenham Stadium and once again, Leaders delivered on another great event.
If I Only Knew Then What I Know Now: Career Advice in Sports Business Intelligence
If you’ve ever listened to KORE Software’s Inside Sports Business Intelligence podcast, you’ve probably heard Russell Scibetti ask “If you could go back and give yourself one piece of advice early[...]