Like many around the world, when I started to see PwC's 2018 Sports Survey across my LinkedIn feed, I followed the prompts and downloaded it to take a look. In its third edition, PwC’s Sports[...]

* Content curated by Leadersinsport.comLeaders were delighted to welcome back KORE Software as a sponsor of the 11th edition of The Sport Business Summit in London. The data and software[...]

In today’s sport and entertainment industry, data analysis and business intelligence are among the most exciting and progressive topics. In a matter of just a few years, rights holders and brands[...]

I am a life-long sports administrator; having worked in sports marketing and sponsorship for more than 20 years. The skills I have developed through that period are sometimes unique to sport and[...]

Thinking about dipping your toe in the water of a sports-based sponsorship? Or maybe your entire leg? Or perhaps you’re already so up to your neck in a sponsorship that you’re almost part of the[...]

As analysts, we’re often tasked with solving problems, asking questions, and finding insights quickly. Is your “plumbing” built to help you do this?

We've officially announced their third quarter Customer Insights Webinar, entitled “Driving CRM Adoption Through Effective User Training,” which will take place on Tuesday, August 22nd at 12:00 pm[...]

I read a report last week which was released by the Association of National Advertisers and the Marketing Accountability Standards Board titled Improving Sponsorship Accountability Metrics.

Based[...]