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Governing Body vs Pro-Team - Which Has A Greater Commercial Advantage?

Posted by Sam Irvine On March 04, 2020

I have been lucky enough to work in the sporting commercial space with a huge variety of rights holders, ranging from volunteer clubs to governing bodies right up to some of the most professional[...]

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Baylor S3/SAP Tickets Insightathon 2020

Posted by Vish Nagarajan On February 25, 2020

Last month KORE was proud to sponsor and judge the first annual Baylor S3/SAP Tickets Insightathon, hosted at McLane Stadium.

 

The event, planned and coordinated by Baylor’s Dr. Kirk Wakefield,[...]

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Jumpstart Your Ticket Plan Renewal Modeling

Posted by Noelle Fanella and Jordan Wetherbee On February 19, 2020

It’s that time of year for many teams and entertainment organizations to lock in their ticket plan renewals. The use of retention modeling is a great way to determine who to target and expected[...]

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Quantity vs Quality - The Fan Segmentation Debate in Sponsorship

Posted by Daniel Oyston On February 05, 2020

Last year, on Inside Sponsorship, we spoke with Ben Hartman, Chief Client Officer at Octagon, about award winning trends in sponsorship.

 

Although this largely looked at the brand side of the[...]

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The Changing Face Of Broadcast And What This Means For Broadcast Partnerships

Posted by Mark Thompson On January 08, 2020

All of the sudden, in 2019, we had more ways than ever before to consume our sports and entertainment content.

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Trending in Intercollegiate Athletics: Takeaways from the SBJ Intercollegiate Athletics Forum 2019

Posted by Jordan Rutner On December 23, 2019

Leading up to the annual NCAA awards ceremonies and ensuing college football bowl games, Sports Business Journal hosted their annual Intercollegiate Athletics Forum (IAF) in New York City. With [...]

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Expanding Competition Geographies and How Sponsorship Needs to be Approached

Posted by Mark Thompson On December 11, 2019

As a life-long Rugby fan, I watched on eagerly this year as Pro14 Rugby (who are also a great client of us here at KORE) expanded their competition into South Africa.

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Three Takeaways from Sports Business Journal’s Sports Marketing Symposium 2019

Posted by Derek Stanek On December 03, 2019

Right from the opening remarks on understanding Gen Z content consumption, this year's Sports Business Journal’s Sports Marketing Symposium provided some excellent insight into some of the current[...]

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Stubhub, Viagogo, and an Interactive Look at Live Event Experiences

Posted by Jordan Rutner On November 26, 2019

Yesterday it was announced that eBay has agreed to sell online ticketing platform StubHub to European rival, Viagogo, for about $4 billion in an all-cash deal. Once finalized, the sale will[...]

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