Facilitated sponsor introductions are by far the best way to start a relationship with a potential sponsor. Just because you receive a facilitated sponsor introduction, however, you still need to[...]
Recruitment in any industry is tough, but in a relationship business like sponsorship - it is critical. But what do you look for in a candidate? Here are three ‘must have’ qualities to look for[...]
When I was working within professional sport, one year, the team I was working for weren’t performing well. The organisation wasn’t hitting their commercial targets and indicators were that our[...]
When I describe what it is like working in sponsorship to friends I usually say that it is like the old circus act when the performer spins plates at the end of long sticks.
Each personality type favors different forms of communication. Some excel via the phone, some are great at wording an email and I am sure some simply wish that we could all communicate via smoke[...]
I want to talk to you about a golden opportunity you might be missing that can add a tonne of value to your sponsors very easily. Video.
When I was younger, and inexperienced in the world of sponsorship, the organisation I was working for lost a long term major sponsor unexpectedly.