Each personality type favors different forms of communication. Some excel via the phone, some are great at wording an email and I am sure some simply wish that we could all communicate via smoke[...]
I want to talk to you about a golden opportunity you might be missing that can add a tonne of value to your sponsors very easily. Video.
When I was younger, and inexperienced in the world of sponsorship, the organisation I was working for lost a long term major sponsor unexpectedly.