Facilitated sponsor introductions are by far the best way to start a relationship with a potential sponsor. Just because you receive a facilitated sponsor introduction, however, you still need to[...]

Recruitment in any industry is tough, but in a relationship business like sponsorship - it is critical. But what do you look for in a candidate?  Here are three ‘must have’ qualities to look for[...]

When I was working within professional sport, one year, the team I was working for weren’t performing well. The organisation wasn’t hitting their commercial targets and indicators were that our[...]

When I describe what it is like working in sponsorship to friends I usually say that it is like the old circus act when the performer spins plates at the end of long sticks.

So you have put in the work and have a prospect at the point where you are about to get in front of them, face-to-face, and make your pitch.

If you are going to land this opportunity then this is[...]

Each personality type favors different forms of communication. Some excel via the phone, some are great at wording an email and I am sure some simply wish that we could all communicate via smoke[...]

I want to talk to you about a golden opportunity you might be missing that can add a tonne of value to your sponsors very easily. Video.

When I was younger, and inexperienced in the world of sponsorship, the organisation I was working for lost a long term major sponsor unexpectedly.

This year, KORE Software was the official Title Sponsor for the CRM & Analytics Track of the SEAT Conference. Russell Scibetti, our VP of Product Strategy, recently shared a recap of the event on[...]