I was having a conversation with someone the other day and they commented, “Things in sponsorship are really bloody hard right now. We are finding it really tough to attract and land new[...]

Are you planning some personal development in 2016? Sponsorship conferences are always a great option so I thought I would take a look at what to look for in good sponsorship conferences.

The jolly fat man has a big job to do and not a lot of revenue streams to help make it happen.

So what makes a successful sponsorship organisation? Here are what I believe are the 5 most important elements and some tips for success.

Activations are the lifeblood of any sponsorship. In many cases they are what deliver the value on the objectives sponsors are looking for. In other words – Return On Investment (ROI). Coming up[...]

Over the past few years I have seen a new trend emerging within sponsorship, particularly from those who I consider market leaders in this space and to who I pay close attention to. It’s called[...]

Let’s face it - one of the joys of working in sponsorship is that you get to do cool stuff and  sometimes you get to have complete control over exactly what cool stuff you do. Enter the sponsor[...]

I bang on about it all the time; sponsorships are about relationships and creating mutually beneficial partnerships. Nothing reinforces how true this is more than a story I heard the other day.

Sponsorship is a tough business. Brands have never had so many rights holders competing for their sponsorship marketing dollars. Not only does this mean that rights holders have to work harder,[...]