“Sponsorship recruitment? So what I do for all my new staff, to help them settle in, is to make them write out all the benefits for a sponsor 5 times, because writing something down is the only[...]
Sponsorship Recruitment – 5 Tips To Finding The Right Staff
More Sponsorship - Are You Ready?
Sponsorship, everyone wants more. In fact, a mentor of mine always says that he has never met an organisation who thinks they have enough money or financial supporters – that is very true. Here’s[...]
Sponsor Retention – Is ROO or ROI More Important?
After my last post, where I analysed the IEG/ESP Sponsorship Survey, I have been asked by a few people what is more important in sponsor retention – ROI or ROO?
Digital Sponsorship Benefits – How To Manage The Increasing Appetite Of Sponsors
Digital sponsorship benefits are one of the biggest challenges I see and hear when speaking to sponsorship professionals. Specifically, they are challenged by how they can provide value to[...]
How To Actually Build Real Sponsor Relationships
I was recently asked, “I think SponServe’s content is great. I especially like your focus on making sponsor relationships and selling the core focus through efficient management. But, how do I [...]
Selling Sponsorships - The Key Ingredients Of Success
Selling sponsorship is always a focus. However, one of the biggest conundrum’s I see, especially when speaking with new sponsorship professionals, is pitch structure.
How To Manage Sponsorship Agencies
The need to manage sponsorship agencies - it is just one complexity in the world of sponsorship management. It is the fact that when you are dealing with a partner, you are not always actually[...]
Great Sponsorship Management - The Three Things It Takes
We live in a world where success and lessons are all around us. I was listening to the radio the other day and I heard a comment about a world class athlete which I immediately related back to[...]
The Talent Shoot – 5 Tips To Ensure Success
I’ve been to countless talent shoots over the years. Some have been great whilst others have been challenging. As such, I’ve developed some techniques to help ensure all goes well.