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Sponsorship Sales – Should You Package Or Tailor?

Posted by SponServe On October 20, 2015

The team at SponServe are constantly asked “Should I package or tailor opportunities for prospects?” The answer is both. Read on as Mark discusses when you should use either approach.

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Sponsorship Acquittal – 5 Tips To Add REAL Value

Posted by SponServe On October 14, 2015

Sponsorship acquittal is a necessary evil in retaining your sponsors! By that I mean it’s time consuming, it’s administratively heavy, a lot of the time it is really subjective, but, at the end of[...]

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How To Value A Sponsorship Asset - 6 Elements To Consider

Posted by SponServe On October 07, 2015

It’s the age-old question, "What is my sponsorship property worth?". It can be hard to sift through all of the opinions people have so here are 6 elements you need to consider that will help you[...]

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Managing Sponsor Records – How I Learned The Hard Way

Posted by SponServe On September 30, 2015

I was in my dream job, sponsors were happy and I was beating targets. For the first time in my career I was due a bonus and was hoping for a pay rise – until my performance review.

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How To Save A Sponsorship

Posted by SponServe On September 23, 2015

In sponsorship, as in life, not everything always goes to plan. So what do you do when you need to mend a broken relationship? Here’s 4 tips on how to bring a sponsor back from the brink!

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Sponsor Introductions - 3 Mistakes To Avoid

Posted by SponServe On September 16, 2015

Facilitated sponsor introductions are by far the best way to start a relationship with a potential sponsor. Just because you receive a facilitated sponsor introduction, however, you still need to[...]

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The 3 Must Have Skills To Look For When Recruiting Sponsorship Staff

Posted by SponServe On September 09, 2015

Recruitment in any industry is tough, but in a relationship business like sponsorship - it is critical. But what do you look for in a candidate?  Here are three ‘must have’ qualities to look for[...]

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How To Use Relationships As The Key To Retaining Sponsors

Posted by SponServe On September 02, 2015

When I was working within professional sport, one year, the team I was working for weren’t performing well. The organisation wasn’t hitting their commercial targets and indicators were that our[...]

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The 3 Hardest Lessons I’ve Learnt In Sponsorship Management

Posted by SponServe On August 25, 2015

When I describe what it is like working in sponsorship to friends I usually say that it is like the old circus act when the performer spins plates at the end of long sticks.

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