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What Would Sponsoring Santa Look Like In 2015?

Posted by SponServe On December 21, 2015

The jolly fat man has a big job to do and not a lot of revenue streams to help make it happen.

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Successful Sponsorship – What Makes A Good Organisation?

Posted by SponServe On December 16, 2015

So what makes a successful sponsorship organisation? Here are what I believe are the 5 most important elements and some tips for success.

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What Makes A Good Sponsorship Activation?

Posted by SponServe On December 09, 2015

Activations are the lifeblood of any sponsorship. In many cases they are what deliver the value on the objectives sponsors are looking for. In other words – Return On Investment (ROI). Coming up[...]

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A New Trend - Sponsor Pre-Servicing

Posted by SponServe On December 01, 2015

Over the past few years I have seen a new trend emerging within sponsorship, particularly from those who I consider market leaders in this space and to who I pay close attention to. It’s called[...]

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The Sponsor Event – Do’s and Don’ts

Posted by SponServe On November 24, 2015

Let’s face it - one of the joys of working in sponsorship is that you get to do cool stuff and  sometimes you get to have complete control over exactly what cool stuff you do. Enter the sponsor[...]

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Sponsorships As Partnerships - Creating A Good Fit

Posted by SponServe On November 18, 2015

I bang on about it all the time; sponsorships are about relationships and creating mutually beneficial partnerships. Nothing reinforces how true this is more than a story I heard the other day.

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How To Leverage Relationships For Sponsorships – Get on Board

Posted by SponServe On November 11, 2015

Sponsorship is a tough business. Brands have never had so many rights holders competing for their sponsorship marketing dollars. Not only does this mean that rights holders have to work harder,[...]

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Why Your Facebook Competitions For Sponsors Suck

Posted by SponServe On November 04, 2015

In marketing, being where your customers are is an important thing. That’s why Facebook is so attractive. Running Facebook competitions is a simple and effective way to deliver value for sponsors.

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The Best Sponsorship Activation I Have Seen

Posted by SponServe On October 28, 2015

So what is a great example of a sponsorship activation done well? Well, a good example would be my favorite all time activation!

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