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How To Value A Sponsorship Asset - 6 Elements To Consider

Posted by SponServe On October 07, 2015

It’s the age-old question, "What is my sponsorship property worth?". It can be hard to sift through all of the opinions people have so here are 6 elements you need to consider that will help you[...]

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Managing Sponsor Records – How I Learned The Hard Way

Posted by SponServe On September 30, 2015

I was in my dream job, sponsors were happy and I was beating targets. For the first time in my career I was due a bonus and was hoping for a pay rise – until my performance review.

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How To Save A Sponsorship

Posted by SponServe On September 23, 2015

In sponsorship, as in life, not everything always goes to plan. So what do you do when you need to mend a broken relationship? Here’s 4 tips on how to bring a sponsor back from the brink!

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Sponsor Introductions - 3 Mistakes To Avoid

Posted by SponServe On September 16, 2015

Facilitated sponsor introductions are by far the best way to start a relationship with a potential sponsor. Just because you receive a facilitated sponsor introduction, however, you still need to[...]

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The 3 Must Have Skills To Look For When Recruiting Sponsorship Staff

Posted by SponServe On September 09, 2015

Recruitment in any industry is tough, but in a relationship business like sponsorship - it is critical. But what do you look for in a candidate?  Here are three ‘must have’ qualities to look for[...]

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How To Use Relationships As The Key To Retaining Sponsors

Posted by SponServe On September 02, 2015

When I was working within professional sport, one year, the team I was working for weren’t performing well. The organisation wasn’t hitting their commercial targets and indicators were that our[...]

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The 3 Hardest Lessons I’ve Learnt In Sponsorship Management

Posted by SponServe On August 25, 2015

When I describe what it is like working in sponsorship to friends I usually say that it is like the old circus act when the performer spins plates at the end of long sticks.

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How To Nail Your Sponsorship Presentation

Posted by SponServe On August 19, 2015

So you have put in the work and have a prospect at the point where you are about to get in front of them, face-to-face, and make your pitch.

If you are going to land this opportunity then this is[...]

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How To Approach A New Sponsor – 6 Steps For Face To Face Meetings

Posted by SponServe On August 04, 2015

Each personality type favors different forms of communication. Some excel via the phone, some are great at wording an email and I am sure some simply wish that we could all communicate via smoke[...]

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