Do you struggle to align the benefits you can offer with the sponsors objectives? Part 1 of our series looks at Brand Awareness and Brand Positioning and what benefits most help achieve those[...]
“Sponsorship recruitment? So what I do for all my new staff, to help them settle in, is to make them write out all the benefits for a sponsor 5 times, because writing something down is the only[...]
Digital sponsorship benefits are one of the biggest challenges I see and hear when speaking to sponsorship professionals. Specifically, they are challenged by how they can provide value to[...]
Selling sponsorship is always a focus. However, one of the biggest conundrum’s I see, especially when speaking with new sponsorship professionals, is pitch structure.