The jolly fat man has a big job to do and not a lot of revenue streams to help make it happen.
So what makes a successful sponsorship organisation? Here are what I believe are the 5 most important elements and some tips for success.
I bang on about it all the time; sponsorships are about relationships and creating mutually beneficial partnerships. Nothing reinforces how true this is more than a story I heard the other day.
Sponsorship is a tough business. Brands have never had so many rights holders competing for their sponsorship marketing dollars. Not only does this mean that rights holders have to work harder,[...]