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The Shift in Sponsorship Assets

Posted by Daniel Collier-Hill On March 03, 2021

As a new year begins, major changes are happening within sponsorship deals and the teams who manage them. One of the most in-demand skills is product development—new assets and offerings are[...]

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Show Me the (Digital) Money!

Posted by Jordan Rutner On February 05, 2021

The NFL's Big Game is always a leader in combining entertainment and technology. This weekend we will all experience a more virtual and futuristic feel, for those in attendance and watching[...]

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Brand Sponsors, Take Full Advantage of Your Hospitality Perks

Posted by Noelle Fanella & Jackson Dargan On January 25, 2021

Across North America's "Big 5" sports, 76% of sponsorship deals include some type of hospitality at events. It's one of the greatest assets that teams offer, yet one of the most complex to[...]

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KORE Software Welcomes Mark Cornish as New Commercial Director, EMEA

Posted by Eva Rieder On January 13, 2021

Leading sports and entertainment analytics company, KORE Software, appoints long-serving industry executive to lead commercial strategy in EMEA.

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Key Takeaways: Unlocking a Data-Rich Landscape

Posted by Daniel Oyston On December 23, 2020

Like many events, the Sports Tech World Series conference in Australia went virtual this year. KORE's Cliff Unger (SVP of Worldwide Sales) and Marc Roots (Chief Product Officer) shared their[...]

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How the Brooklyn Nets Are Turning Sponsorships Into Partnerships

Posted by Jordan Rutner On December 15, 2020

The Brooklyn Nets recently announced one of the NBA's most unique sponsorship deals. Starting in the 2020-2021 season, Motorola will bring their iconic “batwing” logo to the Nets’ jerseys.[...]

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Pick a Seat, but Not Any Seat—Tips for Limited Capacity Ticketing

Posted by Noelle Fanella and Jordan Wetherbee On December 07, 2020

It's exciting that a few different COVID-19 vaccines are nearing approval, but it will take time to distribute them and gradually build herd immunity. Many sports teams are therefore planning to[...]

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6 Reasons Brands Are Attracted To Sponsoring Esports

Posted by Daniel Oyston On November 30, 2020

As more people—especially youth and young adults— shift their habits away from traditional media, it's becoming harder for brands to reach these fragmented audiences. By their very nature, Esports[...]

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A Master Balance: Tradition x Technology

Posted by Jordan Rutner On November 19, 2020

After a seven-month delay, and zero egg salad sandwiches consumed by fans this year, we can finally crown our 2020 Masters Champion, Dustin Johnson. Scoring a record-setting -20 at Augusta[...]

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