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Where should the money go; in the sponsorship deal or in the leverage?

Posted by Daniel Oyston On March 13, 2019

“Do we need to spend over-and-above our sponsorship fee to maximise the deal’s return?”

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Getting WISE with Analytics and Digital Marketing

Posted by Erick Estrada On March 11, 2019

On February 28th, the Boston chapter of WISE (Women in Sports and Entertainment) and KORE Software hosted a panel on digital marketing and analytics. It was a wide-ranging discussion that touched[...]

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The Increasing Importance of B.I. in Sports and Entertainment

Posted by Daniel Oyston On February 15, 2019

Sponsorship reporting is nothing new. It has been around since the dawn of sponsorship itself, however, as we know (and have spoken about in this blog before), it has become a lot more purposeful[...]

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The Trend Towards Mobile-Only Ticketing

Posted by Russell Scibetti On February 11, 2019

Today's post originally ran in today's JohnWallStreet newsletter which covers the intersection of sports and finance. It was based on an interview with Russell Scibetti, President of KORE Planning[...]

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7 Tips for a Successful BI Department

Posted by Russell Scibetti On January 17, 2019

There are few departments who deal with more rapid change and development than Business Intelligence. Technology doubles in capabilities approximately every two years. Team performance varies from[...]

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5 Trends in Sponsorship That We’re Not Talking About

Posted by Daniel Oyston On January 16, 2019

Over the next few months, we’re going to begin seeing a range of Trends in Sponsorship reports bouncing around. For the most part, these are great if we pay attention to what is being said and[...]

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The next generation of sponsorship deals

Posted by Daniel Oyston On December 16, 2018

How we buy and sell sponsorship is changing and we’ve been talking about it for a while now.

What we’ve haven’t spent a lot of time on is what the financial aspect of these deals will start to[...]

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Make a New Year's BI Resolution

Posted by Russell Scibetti On December 12, 2018

As we approach the end of 2018, it’s a great time to take stock of the things we’ve accomplished and set our goals and resolutions for the coming year. While we tend to focus on New Year’s[...]

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49ers President and Elevate Sports Ventures CEO Al Guido Added To KORE's Board Of Directors

Posted by Scott Aller On December 10, 2018

KORE Software, the leading provider of business management software for the sports and entertainment industries, has appointed Al Guido, President of the NFL’s San Francisco 49ers and CEO of[...]

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