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COVID-19: Sponsorship - What's Now and What's Next

Posted by Daniel Collier-Hill On April 21, 2020

COVID-19. I don’t need to say much more for us to get a sense of what’s happening in the sponsorship and broader marketing worlds.  


On top of all things Tiger King and Joe Exotic, there is a[...]

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COVID-19: Service & Retention Ticket Requests

Posted by KORE Software On April 17, 2020

A key area we are keeping track of, both through our product usage and through our conversations with clients, is how the market is responding to the uncertainty the pandemic has created.  Teams[...]

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COVID-19: Sponsor Response, Insight, and Planning

Posted by KORE Software On April 17, 2020

With live events on pause, rights holders across the world are searching for answers on how to proceed in these unprecedented times: How can they understand the true economic impact? How can they[...]

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COVID-19: A Note From KORE Software

Posted by KORE Software On April 17, 2020

We hope you and yours are healthy, safe and settling into this new rhythm. 


Like most of you, the KORE team has been working from home for several weeks, trying to focus on ways we can help. One[...]

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Governing Body vs Pro-Team - Which Has A Greater Commercial Advantage?

Posted by Sam Irvine On March 04, 2020

I have been lucky enough to work in the sporting commercial space with a huge variety of rights holders, ranging from volunteer clubs to governing bodies right up to some of the most professional[...]

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Baylor S3/SAP Tickets Insightathon 2020

Posted by Vish Nagarajan On February 25, 2020

Last month KORE was proud to sponsor and judge the first annual Baylor S3/SAP Tickets Insightathon, hosted at McLane Stadium.


The event, planned and coordinated by Baylor’s Dr. Kirk Wakefield,[...]

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Jumpstart Your Ticket Plan Renewal Modeling

Posted by Noelle Fanella and Jordan Wetherbee On February 19, 2020

It’s that time of year for many teams and entertainment organizations to lock in their ticket plan renewals. The use of retention modeling is a great way to determine who to target and expected[...]

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Quantity vs Quality - The Fan Segmentation Debate in Sponsorship

Posted by Daniel Oyston On February 05, 2020

Last year, on Inside Sponsorship, we spoke with Ben Hartman, Chief Client Officer at Octagon, about award winning trends in sponsorship.


Although this largely looked at the brand side of the[...]

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The Changing Face Of Broadcast And What This Means For Broadcast Partnerships

Posted by Mark Thompson On January 08, 2020

All of the sudden, in 2019, we had more ways than ever before to consume our sports and entertainment content.

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