As a new year begins, major changes are happening within sponsorship deals and the teams who manage them. One of the most in-demand skills is product development—new assets and offerings are[...]
Across North America's "Big 5" sports, 76% of sponsorship deals include some type of hospitality at events. It's one of the greatest assets that teams offer, yet one of the most complex to[...]
Leading sports and entertainment analytics company, KORE Software, appoints long-serving industry executive to lead commercial strategy in EMEA.
The Brooklyn Nets recently announced one of the NBA's most unique sponsorship deals. Starting in the 2020-2021 season, Motorola will bring their iconic “batwing” logo to the Nets’ jerseys.[...]
It's exciting that a few different COVID-19 vaccines are nearing approval, but it will take time to distribute them and gradually build herd immunity. Many sports teams are therefore planning to[...]
As more people—especially youth and young adults— shift their habits away from traditional media, it's becoming harder for brands to reach these fragmented audiences. By their very nature, Esports[...]