Sponsorship is a tough business. Brands have never had so many rights holders competing for their sponsorship marketing dollars. Not only does this mean that rights holders have to work harder,[...]
It’s the age-old question, "What is my sponsorship property worth?". It can be hard to sift through all of the opinions people have so here are 6 elements you need to consider that will help you[...]
I was in my dream job, sponsors were happy and I was beating targets. For the first time in my career I was due a bonus and was hoping for a pay rise – until my performance review.