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Sponsor Retention – Is ROO or ROI More Important?

Posted by SponServe On March 22, 2016

After my last post, where I analysed the IEG/ESP Sponsorship Survey, I have been asked by a few people what is more important in sponsor retention – ROI or ROO?

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Digital Sponsorship Benefits – How To Manage The Increasing Appetite Of Sponsors

Posted by SponServe On March 08, 2016

Digital sponsorship benefits are one of the biggest challenges I see and hear when speaking to sponsorship professionals. Specifically, they are challenged by how they can provide value to[...]

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How To Actually Build Real Sponsor Relationships

Posted by SponServe On February 24, 2016

I was recently asked, “I think SponServe’s content is great. I especially like your focus on making sponsor relationships and selling the core focus through efficient management. But, how do I [...]

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Selling Sponsorships - The Key Ingredients Of Success

Posted by SponServe On February 09, 2016

Selling sponsorship is always a focus. However, one of the biggest conundrum’s I see, especially when speaking with new sponsorship professionals, is pitch structure.

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How To Manage Sponsorship Agencies

Posted by SponServe On February 02, 2016

The need to manage sponsorship agencies - it is just one complexity in the world of sponsorship management. It is the fact that when you are dealing with a partner, you are not always actually[...]

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Great Sponsorship Management - The Three Things It Takes

Posted by SponServe On January 27, 2016

We live in a world where success and lessons are all around us. I was listening to the radio the other day and I heard a comment about a world class athlete which I immediately related back to[...]

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The Talent Shoot – 5 Tips To Ensure Success

Posted by SponServe On January 17, 2016

I’ve been to countless talent shoots over the years. Some have been great whilst others have been challenging. As such, I’ve developed some techniques to help ensure all goes well.

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Sponsorship - The Three Keys To Winning In 2016

Posted by SponServe On January 11, 2016

I was having a conversation with someone the other day and they commented, “Things in sponsorship are really bloody hard right now. We are finding it really tough to attract and land new[...]

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Sponsorship Conferences - 3 Essential Elements To Look For

Posted by SponServe On January 05, 2016

Are you planning some personal development in 2016? Sponsorship conferences are always a great option so I thought I would take a look at what to look for in good sponsorship conferences.

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