I love selling because there are so many little things you need to work through and be nimble with but there is also a solid process that needs to be mixed with thinking on your feet. All of that[...]
Data and measurement is not new to sponsorship. In fact, the values given to assets in terms of ‘media valuation’ has become the most important currency in sponsorship measurement around the[...]
Particularly in sport, there seems to be an endless stream of news stories which shine a negative light upon rights holders and especially their players and the management. Mostly, these are[...]
Last week, I was listening to the Inside Sponsorship episode with Stuart Ramsay, from Southampton FC. Stuart really hit the nail on the head of something that I am a massive advocate of -[...]
In my last blog, I outlined the Four Key Principles Of Creating Good Sponsor Reports. However, even when you have those bedded down, what do you include in a good sponsorship report? This is a[...]
Over the past two weeks, I have been asked two very important questions around reporting to sponsors, they being “How do I create a good sponsorship recap report?” and “Do I need to create and[...]
There is a lot of conversation at the moment around ROI, ROO, reporting and sponsorship program health checks. But one thing that isn’t really discussed is “How does all this fit together in a[...]
If you haven't already, you should read part 1 of this series where we discuss assessing Return on Investment and Return on Objectives, here.