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Sponsorship Sales – How to Get a Decision

Posted by SponServe On June 27, 2017

I love selling because there are so many little things you need to work through and be nimble with but there is also a solid process that needs to be mixed with thinking on your feet. All of that[...]

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Understanding Your Data in Sponsorship – The Importance of Consistent Measurement

Posted by SponServe On June 14, 2017

Data and measurement is not new to sponsorship. In fact, the values given to assets in terms of ‘media valuation’ has become the most important currency in sponsorship measurement around the[...]

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How To Manage A Crisis - A 5-Step Guide For Sponsorship Managers

Posted by SponServe On May 16, 2017

Particularly in sport, there seems to be an endless stream of news stories which shine a negative light upon rights holders and especially their players and the management. Mostly, these are[...]

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The Importance of Storytelling in Sponsorship

Posted by SponServe On May 02, 2017

Last week, I was listening to the Inside Sponsorship episode with Stuart Ramsay, from Southampton FC. Stuart really hit the nail on the head of something that I am a massive advocate of -[...]

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As a Sponsorship Manager – You Need Help!

Posted by SponServe On April 17, 2017

Remember Kodak? The company that failed because it refused to integrate with others who could help them evolve? Well, Kodak reminds me of some sponsorship professionals I know.

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The Key Elements Of Good Sponsor Reports

Posted by SponServe On April 04, 2017

In my last blog, I outlined the Four Key Principles Of Creating Good Sponsor Reports. However, even when you have those bedded down, what do you include in a good sponsorship report? This is a[...]

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Four Key Principles Of Creating Good Sponsor Reports

Posted by SponServe On March 21, 2017

Over the past two weeks, I have been asked two very important questions around reporting to sponsors, they being “How do I create a good sponsorship recap report?” and “Do I need to create and[...]

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Sponsorship ROI - Why the cycle of sponsor happiness starts and ends with ROI

Posted by SponServe On March 06, 2017

There is a lot of conversation at the moment around ROI, ROO, reporting and sponsorship program health checks. But one thing that isn’t really discussed is “How does all this fit together in a[...]

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How To Conduct A Sponsorship Health Check - Part 2 of 2

Posted by SponServe On February 21, 2017

If you haven't already, you should read part 1 of this series where we discuss assessing Return on Investment and Return on Objectives, here.

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