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How To Leverage Relationships For Sponsorships – Get on Board

Posted by SponServe On November 11, 2015

Sponsorship is a tough business. Brands have never had so many rights holders competing for their sponsorship marketing dollars. Not only does this mean that rights holders have to work harder,[...]

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Why Your Facebook Competitions For Sponsors Suck

Posted by SponServe On November 04, 2015

In marketing, being where your customers are is an important thing. That’s why Facebook is so attractive. Running Facebook competitions is a simple and effective way to deliver value for sponsors.

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The Best Sponsorship Activation I Have Seen

Posted by SponServe On October 28, 2015

So what is a great example of a sponsorship activation done well? Well, a good example would be my favorite all time activation!

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Sponsorship Sales – Should You Package Or Tailor?

Posted by SponServe On October 20, 2015

The team at SponServe are constantly asked “Should I package or tailor opportunities for prospects?” The answer is both. Read on as Mark discusses when you should use either approach.

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Sponsorship Acquittal – 5 Tips To Add REAL Value

Posted by SponServe On October 14, 2015

Sponsorship acquittal is a necessary evil in retaining your sponsors! By that I mean it’s time consuming, it’s administratively heavy, a lot of the time it is really subjective, but, at the end of[...]

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How To Value A Sponsorship Asset - 6 Elements To Consider

Posted by SponServe On October 07, 2015

It’s the age-old question, "What is my sponsorship property worth?". It can be hard to sift through all of the opinions people have so here are 6 elements you need to consider that will help you[...]

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Managing Sponsor Records – How I Learned The Hard Way

Posted by SponServe On September 30, 2015

I was in my dream job, sponsors were happy and I was beating targets. For the first time in my career I was due a bonus and was hoping for a pay rise – until my performance review.

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How To Save A Sponsorship

Posted by SponServe On September 23, 2015

In sponsorship, as in life, not everything always goes to plan. So what do you do when you need to mend a broken relationship? Here’s 4 tips on how to bring a sponsor back from the brink!

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Sponsor Introductions - 3 Mistakes To Avoid

Posted by SponServe On September 16, 2015

Facilitated sponsor introductions are by far the best way to start a relationship with a potential sponsor. Just because you receive a facilitated sponsor introduction, however, you still need to[...]

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