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How Brands Can Set Smart Sponsorship Goals Aligned To Objectives

Posted by SponServe On September 14, 2016

I was having a coffee with one of our clients this week and we were discussing how different partners approach their sponsorships. He had a question for me which I found very interesting - “How do[...]

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Sponsorship Ethics and Morals – 3 Simple Filters To Use

Posted by SponServe On August 30, 2016

I saw an article online over the weekend where the marketing department of a rights holder was being criticized by a journalist for tweeting about fans having access to a free cup of water[...]

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How To Use Sponsorship Benefits Wisely

Posted by SponServe On August 15, 2016

Wisely offering the right sponsorship benefits to your partners helps ensure that everyone receives what they are looking for out of the relationship.

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Three Ways to Value Sponsorship Assets

Posted by SponServe On August 02, 2016

One of the biggest breakthrough’s in sponsorship management, over the past 20 years, has been sponsorship valuation tools – the ability to validate a brand’s spend on a rights holder in a widely[...]

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Four Essential Psychology Approaches To Selling Sponsorship

Posted by SponServe On July 18, 2016

I have been called many things throughout my career, and surprisingly (or not), I have been called a 'psycho nut' on more than one occasion.

Of course, by that I mean a psychological nut because a[...]

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How To Uncover A Sponsor's Objectives In Three Questions

Posted by SponServe On July 06, 2016

Sponsor's objectives; they are the key to a great partnership and help ensure renewal. The problem is, sometimes, when you ask a sponsor what they want to achieve, they don't know!

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Aligning Benefits To Sponsorship Objectives - Part 4

Posted by SponServe On June 19, 2016

This is the final installment of our blog series on how to align benefits to sponsor objectives.

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Aligning Benefits To Sponsorship Objectives - Part 3

Posted by SponServe On June 08, 2016

Knowing how to unpack a sponsor’s objectives, and aligning meaningful benefits to them, is a skill and exercise that could literally mean the difference between you keeping or losing a partner.

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Aligning Benefits To Sponsorship Objectives - Part 2

Posted by SponServe On May 24, 2016

Knowing how to unpack a sponsor’s objectives, and aligning meaningful benefits to them, is a skill and exercise that could literally mean the difference between you keeping or losing a partner.

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