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Four Essential Psychology Approaches To Selling Sponsorship

Posted by SponServe On July 18, 2016

I have been called many things throughout my career, and surprisingly (or not), I have been called a 'psycho nut' on more than one occasion.

Of course, by that I mean a psychological nut because a[...]

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How To Uncover A Sponsor's Objectives In Three Questions

Posted by SponServe On July 06, 2016

Sponsor's objectives; they are the key to a great partnership and help ensure renewal. The problem is, sometimes, when you ask a sponsor what they want to achieve, they don't know!

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Aligning Benefits To Sponsorship Objectives - Part 4

Posted by SponServe On June 19, 2016

This is the final installment of our blog series on how to align benefits to sponsor objectives.

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Aligning Benefits To Sponsorship Objectives - Part 3

Posted by SponServe On June 08, 2016

Knowing how to unpack a sponsor’s objectives, and aligning meaningful benefits to them, is a skill and exercise that could literally mean the difference between you keeping or losing a partner.

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Aligning Benefits To Sponsorship Objectives - Part 2

Posted by SponServe On May 24, 2016

Knowing how to unpack a sponsor’s objectives, and aligning meaningful benefits to them, is a skill and exercise that could literally mean the difference between you keeping or losing a partner.

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Aligning Benefits To Sponsorship Objectives - Part 1

Posted by SponServe On May 11, 2016

Do you struggle to align the benefits you can offer with the sponsors objectives? Part 1 of our series looks at Brand Awareness and Brand Positioning and what benefits most help achieve those[...]

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New Sponsor Roadmap - 7 Checkpoints To Success

Posted by SponServe On April 25, 2016

So, you have done the hard work and you’ve signed a new sponsor. Well done; but what next? Your next moves will dictate how easy you will make your life in managing this new sponsor and also could[...]

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Sponsorship Recruitment – 5 Tips To Finding The Right Staff

Posted by SponServe On April 11, 2016

“Sponsorship recruitment? So what I do for all my new staff, to help them settle in, is to make them write out all the benefits for a sponsor 5 times, because writing something down is the only[...]

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More Sponsorship - Are You Ready?

Posted by SponServe On March 30, 2016

Sponsorship, everyone wants more. In fact, a mentor of mine always says that he has never met an organisation who thinks they have enough money or financial supporters – that is very true. Here’s[...]

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