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How To Create Sponsorship Board Reports

Posted by SponServe On November 09, 2016

One of the tasks that often made me nervous, especially as a young sponsorship manager, was creating sponsorship Board reports. Those new to this task can often spend hours working over the best[...]

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Making The Most Of Event Sponsorship - Key Learnings From The Leaders Conference

Posted by SponServe On October 25, 2016

Earlier this month I attended what is a global highlight on the calendar of any sports business professional – Leaders, The Sport Business Summit. There were many great speakers and even more[...]

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How To Value Social Media Posts For Sponsors

Posted by SponServe On October 11, 2016

Social media value has become an important element in sponsorship as brands seek to connect to the loyal audiences that rights holders have built. It will only continue to grow in importance as[...]

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CrownBet CEO Backs Australian Software Start-Up

Posted by SponServe On September 28, 2016


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5 Things Non-Mainstream Rights Holders Should Be Doing In Attracting Sponsorship

Posted by SponServe On September 27, 2016

I often come across constant resignation amongst non-mainstream rights holders that they can’t be competitive in the sponsorship game against the “big guys on TV”. I don’t usually think too much[...]

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How Brands Can Set Smart Sponsorship Goals Aligned To Objectives

Posted by SponServe On September 14, 2016

I was having a coffee with one of our clients this week and we were discussing how different partners approach their sponsorships. He had a question for me which I found very interesting - “How do[...]

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Sponsorship Ethics and Morals – 3 Simple Filters To Use

Posted by SponServe On August 30, 2016

I saw an article online over the weekend where the marketing department of a rights holder was being criticized by a journalist for tweeting about fans having access to a free cup of water[...]

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How To Use Sponsorship Benefits Wisely

Posted by SponServe On August 15, 2016

Wisely offering the right sponsorship benefits to your partners helps ensure that everyone receives what they are looking for out of the relationship.

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Three Ways to Value Sponsorship Assets

Posted by SponServe On August 02, 2016

One of the biggest breakthrough’s in sponsorship management, over the past 20 years, has been sponsorship valuation tools – the ability to validate a brand’s spend on a rights holder in a widely[...]

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