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The Importance of Storytelling in Sponsorship

Posted by SponServe On May 02, 2017

Last week, I was listening to the Inside Sponsorship episode with Stuart Ramsay, from Southampton FC. Stuart really hit the nail on the head of something that I am a massive advocate of -[...]

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As a Sponsorship Manager – You Need Help!

Posted by SponServe On April 17, 2017

Remember Kodak? The company that failed because it refused to integrate with others who could help them evolve? Well, Kodak reminds me of some sponsorship professionals I know.

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The Key Elements Of Good Sponsor Reports

Posted by SponServe On April 04, 2017

In my last blog, I outlined the Four Key Principles Of Creating Good Sponsor Reports. However, even when you have those bedded down, what do you include in a good sponsorship report? This is a[...]

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Four Key Principles Of Creating Good Sponsor Reports

Posted by SponServe On March 21, 2017

Over the past two weeks, I have been asked two very important questions around reporting to sponsors, they being “How do I create a good sponsorship recap report?” and “Do I need to create and[...]

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Sponsorship ROI - Why the cycle of sponsor happiness starts and ends with ROI

Posted by SponServe On March 06, 2017

There is a lot of conversation at the moment around ROI, ROO, reporting and sponsorship program health checks. But one thing that isn’t really discussed is “How does all this fit together in a[...]

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How To Conduct A Sponsorship Health Check - Part 2 of 2

Posted by SponServe On February 21, 2017

If you haven't already, you should read part 1 of this series where we discuss assessing Return on Investment and Return on Objectives, here.

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How To Conduct A Sponsorship Health Check - Part 1 of 2

Posted by SponServe On February 06, 2017

 

Sponsorship can feel quite insular. Not many people, on the front line, are willing to share detailed knowledge of how they manage their programs. That’s understandable; it’s a competitive[...]

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How To Position Sponsorship To The Government

Posted by SponServe On January 23, 2017

I got thrown an unusual question by someone recently, “Government departments are not your standard corporate. How do I position my sponsorship opportunity when dealing with government to have the[...]

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4 Ways Brands Can Achieve Sponsorship Cut-Through In A Crowded Market

Posted by SponServe On January 11, 2017

There is no doubt that sponsorship can be a powerful tool in a brand’s marketing. But how can brands ensure they achieve cut-through when competing brands are also using sponsorship in the same[...]

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