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Six Sponsorship Activation Lessons from The Northern Trust

Posted by Russell Scibetti On August 14, 2019

This past weekend I had the chance to attend The Northern Trust PGA tournament in Jersey City, and as I am prone to do, I couldn't help keeping track of the sponsor activations taking place. Some[...]

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A Business Metrics Preview for the 2019-20 Premier League Season

Posted by Russell Scibetti On August 06, 2019

With the 2019-20 Premier League season right around the corner, we thought we'd explore some key metrics across the member clubs around social, attendance, and revenue.

 

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Is Sponsorship Keeping Up With Award Winning Trends?

Posted by Daniel Oyston On July 31, 2019

Like most of my generation, the first thing I usually do in the morning is roll over, reach for my phone, and mindlessly scroll through the social feeds - Facebook, Instagram, LinkedIn, etc. As I[...]

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Trends and Insights from SEAT 2019

Posted by Russell Scibetti On July 24, 2019

Last week I had the chance to attend my 9th SEAT Conference (or 11th, if you count the 2 I attended in London). KORE has been the lead sponsor for the Data, BI, and CRM track at SEAT since 2015[...]

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Airline Sponsorships – Surely, They do More Than Just Football?

Posted by Sam Irvine On July 03, 2019

With my eyes glued to the end of the European football season (English Premier League and the Champions League/Europa League), it was impossible not to notice the role that international airlines[...]

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Has Your Sponsor-"ship" Team Sprung A Leak?

Posted by Derek Stanek On June 12, 2019

Would you cross the Atlantic Ocean in a ship filled with holes?  Of course not, that seems like an obvious answer. Well, if you're still relying on spreadsheets to manage your sponsorship[...]

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The Evolution of Sponsor Activations And How Businesses Are Changing To Manage Success

Posted by Daniel Oyston On June 05, 2019

Sponsorship has been through a significant shift over the past decade or so. We have seen a drastic change from logo’s, tickets, corporate entertainment, and website ads, as the main assets within[...]

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KORE Software Appoints New CEO, Jason Fletcher

Posted by Russell Scibetti On May 17, 2019

KORE Software, the leading provider of business management software and services for the sports and entertainment industries, has appointed Jason Fletcher as the company’s new CEO.

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4 Things Brands Want You to Know About Sponsorship Activations

Posted by Daniel Oyston On May 07, 2019

Have you ever been planning out an activation and thought “Would have loved to have known that earlier”?

 

Chances are you just said "Yes" and had a little chuckle to yourself. You’re not alone.

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