Orlando, FL, September 5, 2017 – KORE Software announced today that they have been selected by the Orlando Magic to handle CRM and business management software solutions for the team. KORE Software’s applications will be the underlying technology supporting the Orlando Magic’s CRM solutions for ticket sales, client services, premium sales and activation, and sponsorship sales and activation.
“We are very excited to partner with KORE to help us take our CRM program to the next level,” said the Magic’s Vice President of Strategy Jay Riola. “KORE’s intimate knowledge and experience in the sports and entertainment industry will assist us as we work to further leverage CRM and business intelligence software tools to gain advanced customer insights, run targeted campaigns, and make even more data-driven decisions.”
KORE looks to build upon and enhance the Magic’s CRM/database management, voted the most sophisticated CRM/database management team by industry peers in the Turnkey Sports Data Systems Study for the past four seasons. In order to achieve its goals, the Magic will be utilizing three applications from KORE – Sponsorship & Partner Engagement™, Ticketing & Fan Engagement™, and Suites & Premium™. KORE Software’s comprehensive data-centric applications focus on continuously improving the customer experience. Through its applications, the Magic will have the ability to aggregate data from its fans, analyze the data to make quicker and better business decisions, build deeper customer relationships, and provide better audience insights into their corporate partners.
“The Orlando Magic are an icon of data enablement in the Sports industry, and we’re thrilled to be a big part of their overarching strategy,” added Matt Sebal, CEO of KORE Software. “We’re bringing them elements that will serve as the foundation of their customer engagement efforts and help them enhance the Magic fan experience. We love playing that position.”
About KORE Software
KORE is the global leader in sports and entertainment business management solutions. Comprised of KORE Software, KORE Software Capital LLC, and KPI (KORE Planning and Insights), KORE serves more than 100 major league teams and 200 collegiate customers worldwide, providing practical tools and services to harness customer information including their preferences and behaviors, creating valuable insights, and helping teams follow up with powerful action. For more information about KORE Software visit www.koresoftware.com.
About the Orlando Magic
Orlando's NBA franchise since 1989, the Magic's mission is to be world champions on and off the court, delivering legendary moments every step of the way. The Magic have seen great success in a relatively short history, winning five division championships (1995, 1996, 2008, 2009, and 2010) with seven 50-plus win seasons and capturing the Eastern Conference title in 1995 and 2009. Off the court, the Orlando Magic gives more than $2 million to the local community each year by way of sponsorships of events, donated tickets, autographed merchandise, and grants. Orlando Magic community relations programs impact an estimated 100,000 kids each year, while a Magic staff-wide initiative provides more than 7,000 volunteer hours annually. In addition, the Orlando Magic Youth Foundation (OMYF) that serves at-risk youth has distributed more than $22 million to local nonprofit community organizations over the last twenty-seven years. The Magic’s other entities include the team’s newly acquired NBA G League affiliate, the Lakeland Magic, which begins play in the 2017-2018 season in nearby Lakeland, Florida, and the Orlando Solar Bears of the ECHL, which serves as the affiliate to the Toronto Maple Leafs of the NHL and the Toronto Marlies of the AHL and will compete in the inaugural season of the NBA 2K e-sports league in 2018. The Magic play in the award-winning Amway Center, honored with IAVM’s 2017 Venue Excellence Award, The Stadium Business Awards’ 2013 Customer Experience Award, and named SportsBusiness Journal's 2012 Sports Facility of the Year. Ticket highlights for the Magic's 2017-2018 season include 2,500 seats priced $20 or less; 8,000 seats priced $40 or less; and 9,000 seats priced $50 or under. For ticket information, log on to www.orlandomagic.com, or call 407-89-MAGIC.