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LA Sparks Partners With KORE Software To Boost Fan Engagement And Enhance CRM Platform

Posted by Scott Aller On February 22, 2018 0 Comments

Three-time WNBA champions LA Sparks today announced they’ll be partnering with KORE Software’s Ticketing and Fan Engagement™ platform to manage season ticket sales, fan data and analytics.


In the midst of switching ticketing systems, the LA Sparks, one of the WNBA’s powerhouse teams with 17 playoff appearances in their 21 completed seasons, needed a way to ensure a seamless transition of data when they begin operating on their new ticketing platform. KORE Software is uniquely capable of merging the fan data from both their old and new systems into a single view.


“I’m thrilled that our Ticket Operations department is continuing to innovate and use technology that elevates our organization and builds upon our company wide strategy to give our fan base an incredible experience,” said Christine Simmons, President & Chief Operating Officer of the LA Sparks.


KORE Software’s Ticketing and Fan Engagement™ application will greatly enhance the LA Sparks’ CRM platform and enable them to conduct a deeper analysis of their fans than ever before. Reports that previously took up to eight hours to produce will be conducted in a matter of minutes.


“KORE is going to help us take the data we’ve collected to the next level,” said Favian Velasco, Director of Operations at the LA Sparks. “We’ll also generate reports faster and grow our sales and fan loyalty.”


“Improving the operations for another WNBA team is very exciting for us at KORE Software. We have numerous customers from both the WNBA and NBA. Having the Sparks on board will further strengthen the community for all of our customers as we continue to share best practices and elevate the use of data across the industry,” mentioned KORE’s VP of Fan Data, Brandon Crossley.


For more information on the LA Sparks, please contact Jessica Hofmann at or visit For more information on KORE Software, please contact Todd Cusolle at or visit



About the LA Sparks

Founded in 1996, the Los Angeles Sparks of the Western Conference of the Women’s National Basketball Association (WNBA) have won three WNBA Championships (2001, 2002, 2016). The Sparks remain one of two active teams in the league to have won back-to-back titles, and have qualified for the playoffs in 17 of their 21 completed seasons. Led by an ownership group directed by 5-time NBA Champion Magic Johnson and Mark Walter, the Sparks are dedicated to ensuring that each home game at Staples Center encapsulates a championship entertainment experience, while also showcasing the best global female athletes on the court. The team plays their regular season annually from May through September. For more information, please visit



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