Originally Published by SportTechie on Novemeber 15th, 2017.
Sports is about efficiency. On and off the field, teams look to use resources in a manner that will produce the best results. In some cases results are wins and losses, other times it’s revenue generated.
In September, KORE Software announced a key addition to their Sponsorship & Partner Engagement™ application with KORE KONNECT™. KONNECT increases efficiency relating to professional sports teams’, leagues’ and venues’ sponsorship and advertising deals. It acts as a central activation hub that provides consistent and reliable communication between properties, agencies and brands.
With the size of the sports sponsorship industry growing from year to year, a platform like KONNECT has never been more important. According to IEG, in 2017 alone North American professional sports teams have spent $16.37 billion — a significant spike compared to the $11.66 billion in 2010.