New York
+1 (212) 858-9700
+44 (203) 734-1378

KORE Software Supercharges Sponsorship Collaboration with Brands via Newly Released KONNECT™ Tool

Posted by Scott Aller On November 09, 2017 0 Comments

KORE’s new functionality, which is now part of the KORE Software Sponsorship & Partner Engagement application, allows for sponsorship collaboration in real time


Today KORE Software announced a major feature expansion to their Sponsorship & Partner Engagement™ application, which will be available to KORE Sponsorship & Partner Engagement™ subscribers starting in Q4 2017 at no additional charge through the end of 2018. KORE KONNECT™ is a portal that empowers properties, agencies, and brands to collaborate on their sponsorship and/or advertising deals in real time.


KORE KONNECT™ serves as the central location where buyer and seller stakeholders can view the status of their partnerships. Regardless of whether they are working with deliverables, deadlines, specifications, or performance reporting, organizations can selectively share their activation plans with their respective corporate partners through one standardized portal. This new functionality saves all stakeholders the time and resources necessary to copy details into separate systems, a process that can increase the risk of loss of information, missed deadlines, or action taken on outdated information.


“Through KONNECT™, we can provide even more value to our partners while also offering significant internal efficiencies,” mentioned KONNECT™ BETA user, Ryan Bishara, Director of Corporate Partnership Strategy at Los Angeles Football Club (LAFC).




The KORE KONNECT™ tool is a natural evolution of the KORE Software Sponsorship & Partner Engagement™ application. KORE’s property customers, such as the LAFC, already store their sponsorship deal information and inventory in the KORE application. Activation efforts are also currently managed in the application. However, up to now, these tools only allowed for internal collaboration – brands and agencies could not participate directly.


“This is an extremely important tool for both sides of sponsorship deals. We want to get common transactions out of individual inboxes, desktops, and shared drives, and stop miscommunication or minutia from slipping through the cracks,” said KONNECT™ product owner, Chase Williams, VP of Sponsorship and Media at KORE Software. “We’ve designed the system with a very simple user interface; there is a minimal learning curve for brands, agencies, and properties.”


KONNECT™ will be available as of Q4 2017. Further, this functionality will be included at no added cost with all standard Sponsorship & Partner Engagement™ subscriptions through the end of 2018.








Subscribe to Email Updates

Lists by Topic

Posts by Topic

see all