KORE Software announced today that Greg McElroy has joined KORE Software as the Executive Vice President of Brands. McElroy is a 40-year veteran of the Sports & Media industry and has spent time at a number of prominent teams, including the Dallas Cowboys and the Los Angeles Dodgers.
McElroy has been close friends with KORE founders Todd Cusolle and Matt Sebal for many years. “I have enjoyed my eight-month retirement,” commented McElroy. “But the opportunity to work with my friends at KORE Software and help move their brand strategy forward was hard to pass up.”
McElroy’s new role at KORE will include helping to roll out KORE Software’s new KONNECT brand sponsorship product – a platform designed to streamline sponsorship activation and spur collaboration between properties and brand sponsors or agencies. “KONNECT is the type of product I wish I’d had in my previous positions,” added McElroy. “I’m excited for the opportunity to share it across the industry.”
In regards to Greg McElroy’s new position, Matt Sebal stated, “We are thrilled to have Greg onboard. His reputation precedes him as one of the most personable leaders in the business. His extensive background and relationships will be invaluable in assisting us to spread our KONNECT sponsorship application among a whole new set of stakeholders.”