We've officially announced their third quarter Customer Insights Webinar, entitled “Driving CRM Adoption Through Effective User Training,” which will take place on Tuesday, August 22nd at 12:00 pm ET. Chris Zeppenfeld, Vice President of Business Intelligence at the Charlotte Hornets, will be the featured speaker. During this special one-time event, Zeppenfeld will be sharing how he uses training to address one of the industry’s most frequent challenges – driving user adoption.
Zeppenfeld believes that when it comes to poor Customer Relationship Management adoption for sports and entertainment, there is a “smoking gun,” namely, user training issues. During his 60-minute presentation, Chris will take listeners through various tips and tricks to maximize the effectiveness of CRM training programs, drive user adoption, and elevate the CRM game.
Zeppenfeld is currently in his eighth season with the Charlotte Hornets/Hornets Sports and Entertainment. As the VP of Business Intelligence, he is responsible for Analytics, CRM, Data Warehouse, Surveys, Ticket Pricing, Revenue Strategy and Email Marketing. Prior to his role at the Hornets, he served as Senior Manager of Client Services at TeamWork Online, working with clients including the NFL, NBA, MLB, MLS, and NHL.
Zeppenfeld previously presented the same information that will be in the KORE webinar at the MIT Sloan Sports Analytics Conference earlier this year. He received astounding feedback from this presentation. As Zeppenfeld is a longtime KORE Software customer, KORE asked Zeppenfeld to recreate his popular presentation for their Customer Insights Webinar Series, which is available to the public.
Each quarter, KORE Software hosts a Customer Insights Webinar, featuring customers who have valuable information to share with the industry. The content focuses on peer-to-peer sharing of best practices, tips, and experiences in the world of sports and entertainment business intelligence, sponsorship, and fan engagement.
Register for the upcoming August 22nd webinar through this link:http://info.koresoftware.com/ensuring-crm-adoption-through-effective-user-training.