There is one true sign, apart from the weather, that it is off-season for winter sports here in Australia - that’s the endless trail of public calls for sponsors. I don’t know whether to laugh or[...]

Mark Thompson, MD, and Daniel Oyston, CMO, talk through the exciting new features in the upcoming new SponServe version.

Last week I had the privilege of moderating a sponsorship panel, at World Rugby Confex 2016 in London, which discussed “The Sponsorship Pathway – Are You Sponsorship Ready?” The sponsorship expert[...]

One of the tasks that often made me nervous, especially as a young sponsorship manager, was creating sponsorship Board reports. Those new to this task can often spend hours working over the best[...]

Earlier this month I attended what is a global highlight on the calendar of any sports business professional – Leaders, The Sport Business Summit. There were many great speakers and even more[...]

Social media value has become an important element in sponsorship as brands seek to connect to the loyal audiences that rights holders have built. It will only continue to grow in importance as[...]

FOR IMMEDIATE RELEASE

I often come across constant resignation amongst non-mainstream rights holders that they can’t be competitive in the sponsorship game against the “big guys on TV”. I don’t usually think too much[...]

I was having a coffee with one of our clients this week and we were discussing how different partners approach their sponsorships. He had a question for me which I found very interesting - “How do[...]