Remember Kodak? The company that failed because it refused to integrate with others who could help them evolve? Well, Kodak reminds me of some sponsorship professionals I know.

In my last blog, I outlined the Four Key Principles Of Creating Good Sponsor Reports. However, even when you have those bedded down, what do you include in a good sponsorship report? This is a[...]

Over the past two weeks, I have been asked two very important questions around reporting to sponsors, they being “How do I create a good sponsorship recap report?” and “Do I need to create and[...]

There is a lot of conversation at the moment around ROI, ROO, reporting and sponsorship program health checks. But one thing that isn’t really discussed is “How does all this fit together in a[...]

If you haven't already, you should read part 1 of this series where we discuss assessing Return on Investment and Return on Objectives, here.

Sponsorship can feel quite insular. Not many people, on the front line, are willing to share detailed knowledge of how they manage their programs. That’s understandable; it’s a competitive[...]

I got thrown an unusual question by someone recently, “Government departments are not your standard corporate. How do I position my sponsorship opportunity when dealing with government to have the[...]

There is no doubt that sponsorship can be a powerful tool in a brand’s marketing. But how can brands ensure they achieve cut-through when competing brands are also using sponsorship in the same[...]

It’s Christmas and so I thought I would have a bit of fun exploring what sponsoring Santa would look like, recalling some of the topics I have written about this year, and trying to work through[...]