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Recent Posts

How Rights Holders are being forced to adjust sponsorship because of changing attention spans

Posted by SponServe On September 04, 2017

As I sat down to write this blog, I got completely side-tracked by a man outside my office window who was hosing a piece of dirt. My interest was drawn elsewhere and I forgot what I was doing.

Oh,[...]

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Why you should utilise brand ambassadors and 4 steps to doing it well

Posted by SponServe On August 22, 2017

Brand ambassador, player appearance, behind the scene’s access…whatever you want to call it, can be such an invaluable benefit or ‘string in your bow’ for both a rights holder or brand. Only if[...]

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IP owners controlling content & conversations will change sponsorship

Posted by SponServe On August 09, 2017

IP owners now have more control of their content, and therefore the conversation, in ways never seen before. It’s not just with their existing owned audiences but, potentially, borrowed audiences[...]

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The key question I wished I asked sponsors … but never did.

Posted by SponServe On July 25, 2017

Having worked as a right’s holder for more than five years, I had my fair share of different commercial partners with wide ranging communication styles and expectations. Now that I sit in a[...]

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How The Emergence of New Sporting Powers, Led by China, Impacts Sponsorship

Posted by SponServe On July 11, 2017

Each year, as observed by their extensive industry reach and knowledge, Nielsen Sports release a paper titled Commercial Trends in Sport.

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Sponsorship Sales – How to Get a Decision

Posted by SponServe On June 27, 2017

I love selling because there are so many little things you need to work through and be nimble with but there is also a solid process that needs to be mixed with thinking on your feet. All of that[...]

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Understanding Your Data in Sponsorship – The Importance of Consistent Measurement

Posted by SponServe On June 14, 2017

Data and measurement is not new to sponsorship. In fact, the values given to assets in terms of ‘media valuation’ has become the most important currency in sponsorship measurement around the[...]

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How To Manage A Crisis - A 5-Step Guide For Sponsorship Managers

Posted by SponServe On May 16, 2017

Particularly in sport, there seems to be an endless stream of news stories which shine a negative light upon rights holders and especially their players and the management. Mostly, these are[...]

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The Importance of Storytelling in Sponsorship

Posted by SponServe On May 02, 2017

Last week, I was listening to the Inside Sponsorship episode with Stuart Ramsay, from Southampton FC. Stuart really hit the nail on the head of something that I am a massive advocate of -[...]

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