When I was a sponsorship manager, sometimes I would sit at my desk ready to prepare our recap documents for our sponsors, who had just endured, with me and my organisation, a series of poor[...]
The emergence of OTT platforms and the entry of social media streaming for live sport is an exciting technological evolution for sporting teams, governing bodies, fans, spectators and most[...]
In this ongoing series, Sam Irvine, SponServe’s Territory Manager, Australia and New Zealand, ponders his past life as a commercial manager at a rights holder and what he wishes he knew. Then, he[...]
As a music lover and sports lover, there isn’t too much more in the world that gives me more pleasure than a combination of both.
Trend #4 in Nielsen Sports’ Commercial Trends in Sport 2017 looks[...]
I am biased when I say this, however, something I have always said is that I see sponsorship professionals as the most dynamic, multi-purpose, people within any organisation. Why?